Not all images were able to load for printing. Please close the print window and try again. The 2026 Siam Paragon Bangkok Watch Week is Gearing Up to Become a Global Watch Destination
Reshaping watch culture in South-East Asia, the Bangkok Watch Week returns with more brands than ever before.
With over 20,000 visitors and collectors from across the globe flocking to Bangkok for the inaugural Siam Paragon Bangkok Watch Week last year, it’s no surprise the event returns for a 2026 edition, promising to be bigger and better. Organised by the Siam Piwat Group, a leading real estate developer and luxury retail operator in Thailand, the Siam Paragon Bangkok Watch Week returns with more than double the number of brands and the Fondation Haute Horlogerie as a partner. Building on last year’s strong debut, the Bangkok Watch Week underscores the importance of Bangkok as an emerging destination for luxury watches, not only in Thailand and South-East Asia but also on an increasingly global scale.
The event will be held from September 22nd to September 27th at Siam Paragon, one of the largest luxury shopping malls in Bangkok, Thailand. Across six days of celebrating watchmaking and showcasing its heritage and craft, visitors will be able to discover the attending brands’ latest novelties, special editions, rare masterpieces, and more.
The Symposium welcomes founders, CEO’s, industry leaders, master watchmakers and more, offering a deeper understanding of the watchmaking culture as a whole. Multiple workshops also allow a more hands-on and immersive experience during the exhibition, including the FHH’s Academy Lounge, the foundation’s educational experience. But perhaps the most important thing of all is the chance to meet with and talk to watchmakers, brand execs, collectors and enthusiasts from around the world.
Returning from last year’s edition are: A. Lange & Söhne, Bianchet, Boucheron, Breitling, Bulgari, Cartier, Chopard, Franck Muller, Grand Seiko, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Louis Erard, Panerai, Piaget, TAG Heuer, Tiffany & Co., Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, and Zenith.
On top of that, the fair welcomes a wide range of new brands as well: Behrens, Blancpain, Breguet, Bremont, Cvstos, David Candaux, Gerald Charles, Greubel Forsey, Jacob & Co., L.Leroy, MB&F, Norqain, Oris, Parmigiani Fleurier, Ressence, Roger Dubuis, Speake Marin, Tudor and Universal Genève.
For more details, please visit BangkokWatchWeek.com.
1 response
Where are Asian watchmakers in an Asian event like this?
There are many makers from China, India, Malaysia and Indonesia with zero existence here.