Monochrome Watches
An online magazine dedicated to fine watches


Swiss High-End Watchmaker, Part of LVMH

Hublot is a Swiss luxury watchmaker founded in 1980 and is currently based in Nyon, Switzerland. The name “Hublot” is French for a ship’s porthole and the brand’s first piece had a case design inspired by a porthole. It also established the aesthetic that Hublot is known for with a combination of gold and a rubber strap, starting “The Art of Fusion” concept (later pioneered by Jean-Claude Biver). The strap was the first natural rubber strap in the industry, and it took three years of research and development. Hublot’s mission was to be disruptive with style, innovation and top craftsmanship, and the inaugural watch was financially successful after appearing at the 1980 Basel Watch Fair. Hublot’s philosophy is, “Be first, unique and different.”

In 2004, Jean-Claude Biver, former president of Omega (a subsidiary of the Swatch Group), became Hublot’s CEO. He created the brand’s signature piece and presented it at Baselworld in 2005, the Big Bang Chronograph. It was an instant hit, increased watch sales by a factor of three, and won numerous Swiss and international awards. Biver took company sales from CHF 24 million in 2004 to CHF 100 million by the start of 2007, cementing Hublot as a major player in the luxury space. Watches are known for their bold aesthetics with tremendous details, brightly coloured ceramics, integrated designs, all sapphire construction and very scratch resistant 18k Magic Gold. Joining the Big Bang collection are Classic Fusion, Shaped, MP with a bi-axis tourbillon and Novelties. In 2009, Hublot introduced WISeKey at Baselworld, which was a new method of detecting counterfeit watches with a smart card. 

hublot Big Bang Integral 42mm

Hublot became a subsidiary of LVMH in 2008, joining TAG Heuer, Bulgari, Zenith and more. The brand enjoys major partnerships such as world football, where the slogan “Hublot Loves Football” is seen at the FIFA World Cup, Premier League, UEFA Champions League and UEFA EURO. Of course, it also has high-level brand ambassadors related to these partnerships. Hublot is also involved with large environmental projects with SORAI and Polar Pod to help address current issues and better our planet. 

History of Hublot

Hublot is founded by Carlo Crocco
Jean-Clause Biver takes over as CEO and solidifies “The Art of Fusion” concept
The iconic Big Bang Chronograph launches at Baselworld
The first “All Black” timepiece is introduced in ceramic
The first mono-brand boutique opens in Paris, Rue Saint-Honoré
Hublot becomes a subsidiary of LVMH and the first luxury brand to enter the world of football
Hublot inaugurates its new Manufacture in Nyon
The first in-house chronograph is produced, the UNICO calibre
Hublot unveils Magic Gold, a very scratch resistant 18k gold, and opens its own foundry
Ricardo Guadalupe becomes the new CEO (JC Biver becomes Chairman)
The Big Bang UNICO debuts with an in-house movement
The Spirit of Big Bang launches, Hublot’s 5th collection
A new Manufacture opens and doubles the company’s production
The new Meca-10 in-house movement debuts, with 10-day power reserve
Big Bang UNICO Sapphire debuts with a coloured sapphire case (an industry's first)
Hublot introduces bright red ceramic, another industry first
Hublot launches the Big Bang Integrated Collection
The Big Bang Integrated Tourbillon debuts with a case and bracelet made from sapphire
The Square Big Bang Unico debuts with a square case