Most watch brands are present on Facebook these days. While most brands hardly make the most of social media, some brands (or watchmakers) really use these new media to share more than just a press release.
Social media are becoming an important factor in communications. Not only in personal communications, but also businesses blend in and use these communication channels. When internet arose, most watch brands didn’t hurry to get an online appearance. Years later, when social media are booming, the same thing happens. Most watch brands do have a Facebook page by now. In 2008, Cartier was the watch brand with the most ‘fans’, almost 10,000. Today they have no less than 37,000 Facebook ‘fans’. The big question however is if they use this medium to really interact with their Facebook ‘fans’?
Especially among independent watchmakers, Facebook has become a well used medium. Independents don’t have the media budget like the big brands, so it’s smart they found their way to alternative communication channels and inform watch aficionados about new watches and other interesting developments. Blogging another way of communication, maybe a more personal way of expressing yourself than what brands do on Facebook. Three brands, all independents, have a blog where they share more information than watch related info…
Max Busser of MB&F shares some remarkable things about environment friendly new developments, art and other things that stand out of the crowd and Max likes to share. Check out his personal notes he shares through theparrallel world section of the MB&F website. Personally I was amazed to see the photos of the Niagara Falls… frozen!
Ochs und Junior is a collaboration between Ludwig Oechslin, Beat Weinman, Paul Gerber and several more people who’s contribution to the Och und Junior watches is essential. The creation of smart, innovative and renewing watch-technologies is what they do and through the Ochsenblog they share how things are done. I especially enjoy the drawing of Sjoerd van Rooijen’s cartoons and Bea Weinman’s photos a lot.
Jorn Werdelin and Morten Linde, the two men behind (of course) Linde Werdelin, share their ideas through The Lab. According to their own statement. The Lab is where creative thoughts flow. They say it’s an inspiring window to the Linde Werdelin universe where creative and thought-provoking ideas come and go and where some of these ideas turn into Linde Werdelin creations. Now that sounds good, doesn’t it? Check it out yourself 🙂