Bulgari and Six New Independent Brands Join the Ranks of Watches and Wonders 2025

The news has been kicking around for several weeks but is now official. The watch industry’s largest fair, Watches & Wonders, is growing again as it will welcome Bulgari and six other independent brands for its 2025 edition. This marks an important step for the Salon. As you might imagine, such decisions have been discussed at the top level among groups and will be accompanied by a completely redesigned floor plan for the event between 1 – 7 April 2025.

While other LVMH brands (TAG Heuer, Hublot and Zenith) have been part of Watches & Wonders since 2022, Bulgari has been exhibiting in downtown Geneva over the past few years. The brand also participated in the LVMH Watch Week and is one of the leading forces behind Geneva Watch Days.

Besides Bulgari, Armin Strom and HYT will be back at Watches & Wonders, while Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger will be part of the event for the first time. Altogether, 60 brands have confirmed their attendance at Watches & Wonders 2025. The Salon will welcome retailers, journalists and professionals for the first 4 days before opening the doors to the general public from April 5 to 7.

This is an important signal as many parallel events are organized around Watches & Wonders, mostly in hotels downtown or other venues. Among these, the fourth edition of Time to Watches will be held at the Villa Sarrazin, within walking distance from Palexepo, where Watches & Wonders will be held. There, the organization hopes to welcome some 50 brands. If Time to Watches seemed to be losing momentum, this news might change everything and has sparked serious interest among potential exhibitors.

For more information, please visit www.watchesandwonders.com.