Bremont is Back to Military-Approved Watches with the HMAF Collection

Bremont’s lineup of rugged pilot and military tool watches has earned the British brand commissions for bespoke watches for military personnel and specialist groups around the world. Since 2019, Bremont has been permitted to use the signs, symbols and heraldic badges of the Ministry of Defence’s (MoD) three armed services – the Royal Navy, the British Army and the Royal Air Force. Celebrating this distinctive privilege, Bermont unveils a trilogy dedicated to His Majesty’s Armed Forces (HMAF), featuring watches from its Sea, Land and Air collections.

A formidable marketing coup, Bremont’s ties to the MoD were established by the original founders, Nick and Giles English, in 2019, before Davide Cerrato’s appointment as CEO. Boosting the brand’s credentials for action-ready military tool watches and underscoring its British origins, Bremont was the first luxury watchmaker to have legitimate use of military insignia. Extended to civilians, Bremont presented its first HMAF trilogy in February 2019. Reporting for duty, the new HMAF collection is composed of a Terra Nova (land), a Supermarine (sea) and an Altitude Date (air). Available as a commemorative three-piece set and limited to 50 boxes, or sold individually, each reference is limited to 300 pieces.

HMAF Terra Nova 40.5mm Date

Bremont’s original Terra Nova was replaced by Cerrato in 2024 with a collection of rugged military field watches inspired by early 20th-century military pocket watches, featuring cushion-shaped cases, exceptional legibility and contemporary specifications.

The distinctive 40.5mm stainless steel case, with a thickness of 11.11mm and 100m water-resistance, has an oversized crown with the Wayfinder logo. The caramel-coloured gradient dial, like the one covered here, now features a California layout with its mix of Arabic numerals from 4 to 8 and Roman numerals from X to II. As a watch that boasts incredible legibility, the numerals are made from blocks of white Super-LumiNova (green emission) with a vintage beige colour. SLN is also applied to the pencil hour and minute hands and the dots and triangles on the flange. The Army heraldic badge is positioned at 9 o’clock, opposite the date window at 3 o’clock.

Powered by the BB54, a top-grade Sellita SW200-1 automatic movement, the watch delivers a 41-hour power reserve. The Terra Nova can be ordered on a steel bracelet for EUR 4,000 or a tan nubuck strap with a pin buckle for EUR 3,700.

HMAF Supermarine 40mm Date

Revisited from head to toe in 2024, Bremont’s Supermarine shed its signature Trip-Tick case to become a more streamlined, less polarising 300m water-resistant dive watch. The 40mm steel case, with a height of 12mm, has an ultra-matte grey treatment inspired by the dark grey tones of Royal Navy vessels and features a matching grey ceramic insert with raised markings on the unidirectional bezel – a novelty for this case size, which has previously relied on aluminium bezels. The handset and indices of the light grey gradient dial are treated with blue emission Super-LumiNova, and the Royal Navy heraldic badge occupies a prominent position at 6 o’clock. The date window, with a black disc, is featured at 3 o’clock.

The HMAF Supermarine is powered by the BB64, a Sellita SW300-1A with an extended 56-hour power reserve. The watch is paired with a grey leather strap and retails for EUR 4,750.

HMAF Altitude 39mm DATE

Reintroduced in 2025, Bremont’s Altitude pilot watch collection retained its iconic Trip-Tick case, much to the relief of brand devotees. The most straightforward member of the fleet, the Altitude 39mm Date, has been selected for the HMAF trilogy. The 39mm steel Trip-Tick case with a thickness of 11.19mm is coated in a rugged, matte Cerakote midnight bronze finish. The triple Trip-Tick case, with its soft iron anti-magnetic movement ring and protective anti-shock movement mount, has a brushed black DLC finish.

The matte black dial with beige accents pays homage to the brand’s longstanding partnership with Martin-Baker, the ejection seat manufacturer, with the stripy ripcord featured around the date window at 3 o’clock and on the counterweight of the seconds hand. Treated with beige Super-LumiNova, the hands, numerals and markers emit a blue glow in the dark. The RAF insignia appears at 6 o’clock.

Water-resistant to 100 metres, the Altitude’s caseback is not sealed but fitted with a sapphire crystal window etched with the three heraldic badges of HMAF. Powering the watch is the BB14-AH automatic, based on the La Joux-Perret G100. It beats at 28,80vph and has a sizeable 68-hour power reserve. The watch is paired with a light brown nubuck leather strap and retails for EUR 5,150.

More information at bremont.com