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Jerôme Lambert (Montblanc), Stéphane Linder (TAG Heuer) and Wilhelm Schmid (A. Lange & Söhne) share their view on the Apple Watch

The Apple Watch through the Eyes of the Industry Leaders

When Apple introduced the highly anticipated iWatch… err… Apple Watch last week, it felt a bit like half of the watch industry was holding their breath. Would this be the death sentence for mechanical watches? I had my say about the Apple Watch last week, immediately after it was launched, and wondered what the industry leaders think of this ‘new development’. Monochrome asked a few CEO’s of major watch brands to share their thought on the Apple Watch. Here’s what they think…

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