Rolex has just updated their website with a new photo that announced something to be revealed on Monday 4 August and it’s gonna be BLUE. Of course Rolex, the company known for being sealed like an oyster, does things in their own time and we’ll have to wait until Monday before we really know what’s cooking. But that does not prevent us from doing some guessing.
Before Baselworld we also guessed what the new Rolex models for this year would be and we were pretty accurate. By now we know that Rolex introduced a pepsi GMT-Master II, the new Sea-Dweller 4000 and a blue dial Milgauss. However today we actually see something that does give some clues. The blue side of a watch that, judging on the case thickness and crown guard shape, looks like a Deepsea that is blue. Would this be a new model to be introduced in August? Historically Rolex has always introduced its new models at the Baselworld watch fair. Another option is that it has something to do with James Cameron’s Deepsea Challenge 3D movie that will officially released on August 8th according to the IMDB. However take another look at this picture from the Rolex website…
It looks like a blue case Deepsea. The thick case, the profile of the crown guard, and it’s blue. With a little drop on it. Now there are several companies who do some modifications on Rolex watches. Think Bamford, Black Out Concept and Project X Designs. While many Rolex aficionados want a black version of their favourite Rolex, Rolex has never supplied anything like that. Logically perhaps, because both the PVD and the DLC treatments are told to be scratch proof, but in fact are not. Yes, they are quite resistant to scratches, but when it gets scratched, it’s rather difficult and costly to fix it.
Maybe, just maybe, Rolex has found another way to add colour to their cases. A new method that is even more resistant to scratches, or maybe even colours the metal through and through? Rolex never impulsively jumps on a bandwagon, they always seem to take their time until they are convinced it’s good enough. Maybe they launch the new technique coming Monday, with a blue Deepsea?
We don’t know. Of course we don’t know and we can only guess what Rolex is going to do this Monday. It could be a blue Deepsea, it could be the launch of James Cameron’s Deepsea Challenge 3D movie (although IMDB states it’ll be launched on the 8th) or maybe it is somehow connected to the first day in office for Rolex’ new CEO, mister Jean-Frédèric Dufour. In two days we’ll know.
Let us show you how we imagined a Deepsea in blue metal and with blue dial and blue cerachrom bezel…
Or maybe just a blue dial and bezel edition of the classical stainless steel Deepsea… We’ll see shortly!