Monochrome Watches
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The Grand Seiko Elegance SBGW267 & SBGW269 European Editions (Live Pics & Price)

Based on the great SBGW231 and inspired by Japanese architecture.

| By Brice Goulard | 5 min read |
Grand Seiko Elegance Collection European Edition SBGW267 SBGW269

Looking at Grand Seiko‘s collection, there is one watch that has always been one of our favourites here at MONOCHROME, a discreet piece that can be interpreted as a Japanese Calatrava, a watch that is here to stay, the disarmingly simple Hand-Wound SBGW231. Compact, elegant, simple yet detailed, equipped with a great movement, it is the best “sleeper” in the brand’s collection. And we know for a fact that Grand Seiko’s Europe President, Frédéric Bondoux, shares the same feelings. So, when he decided to create watches exclusive to the Old Continent, this was the watch of choice to create these Grand Seiko Elegance European Editions SBGW267 & SBGW269 with dials that are (of course) inspired by Japanese culture.

Grand Seiko Elegance Collection European Edition SBGW267 SBGW269 SBGW231
The new European Editions (SBGW269 on the left, SBGW267 on the right) framing the watch that served as a base for these exclusive models, the ultra-classic yet desirable SBGW231.

Behind most Grand Seiko creations there is a genuine Japanese influence, and not only in the manufacturing process. Most of the brand’s watches are influenced by local nature, architecture or classic elements of Nippon culture. And these new watches made only for the European market are no exception to the rule. While the base for these watches is the well-known, hand-wound dress watch reference SBGW231, the dials that have been developed for them are directly inspired by the brand’s Parisian flagship boutique, itself an immersive voyage to Japan.

The first floor of the Grand Seiko Boutique Paris Vendôme, where shōji play a huge role in the Japanese atmosphere.

The use of shadow and light is an important element in Japanese architecture, where the beauty of shade is celebrated in its spaces and corners. Because of the island’s specific climate, Japanese buildings, often made of wood, would not last long enough if exposed directly to the elements. To protect the wooden structures, roofs were built with overhanging eaves of up to two to three meters to cover them. As a result, only light entering horizontally under the eaves could illuminate the interior and many areas inside these buildings were cast in shade. To counteract this effect, a classic element of Japanese architecture was employed. Known as shōji, this moveable paper screen is placed where it can diffuse light to maximum artistic effect. The shōji is made by covering a wooden lattice with a traditional Japanese paper called washi and is used for windows, doors and even exterior walls.

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Grand Seiko Elegance Collection European Edition SBGW267 SBGW269
The shōji-inspired texture found on the dial of the SBGW267. The same texture is found on the SBGW269, yet less visible due to the dark colour of the dial.

At the centre of these new Grand Seiko Elegance European Editions SBGW267 & SBGW269 is a textured dial inspired by the texture of shōji paper with a graphic pattern that animates the dial. True to the brand’s motto, “Nature of Time”, the two watches feature this textured pattern. However, applied to two very different colours, the result is two very different watches.

Grand Seiko Elegance Collection European Edition SBGW267 SBGW269

The first of the two models, the SBGW269, refers to Yukage, “the faint orange light of dusk that the shōji absorbs, filling the room with warmth“. It has a dark brown colour that contrasts well with the highly polished elements of the dial. This colour is rather hard to capture in the metal. The other model, the SBGW267, is bright and refers to Asakage, “the dazzling morning sunlight that is absorbed by the shōji and softly illuminates the entire room“. And that means a warm silver colour that reveals the fibre-rich texture of the shōji pattern.

Grand Seiko Elegance Collection European Edition SBGW267 SBGW269

On both the SBGW267 and SBGW269, the dial is curved and creates a slight gradient effect – which is only a play of light and not the result of a dégradé colour. To make these models slightly more attractive, slightly less classic than the SBGW231, the brand has chosen a casual-looking strap in calf leather instead of the formal black alligator strap found on the base model.

Grand Seiko Elegance Collection European Edition SBGW267 SBGW269

familiar Specifications

Excluding these elements of design from the equation, the Grand Seiko Elegance European Editions SBGW267 and SBGW269 are identical to the model found in the permanent collection. And we’re very pleased with this decision. As said, the SBGW231 that served as a base is a true sleeper in the collection, but a watch that has a lot to offer.

Grand Seiko Elegance Collection European Edition SBGW267 SBGW269

For instance, it is a compact and elegant watch, yet not an overly slim or “tuxedo-like” piece either. It has charm and distinctive elements. The case is only 37.3mm in diameter with a height of 11.6mm. Its design is elegant and yet some elements are there to remind you that behind each GS watch, there’s always great attention to detail. The bezel is slightly angled, the lugs are short and quite strong, yet they feature some nice bevels on each side – in the same vein as the GMT SBGM221 – and the case combines sharp angles with rounded surfaces, which only makes the distortion-free polishing of the case more attractive.

Typical of Grand Seiko’s production, the dials feature ultra-sharp, faceted and perfectly polished hands and applied indexes, which contribute to the very pleasant daytime legibility. There’s also a finely executed applied GS logo, and… that’s all. No date, no mention of a jewel count, of a winding typology. Just a pure dial focused on its colour and texture.

Grand Seiko Elegance Collection European Edition SBGW267 SBGW269

Under the sapphire caseback is the Grand Seiko manufacture calibre 9S64, a slim hand-wound movement introduced into the Grand Seiko line in 2011. One of the few manual-winding movements at GS, it honours its 1960 predecessor (equipped with calibre 3180, a manual-winding, 25 jewels, chronometer-grade movement). The movement is capable of delivering a 3-day (72h) power reserve thanks to a thinner and longer mainspring made of Seiko’s proprietary alloy. These watches are adjusted in 6 positions and timekeeping precision is -3 to +5 seconds per day. It also features a stop-seconds function. The bridges are decorated with Grand Seiko stripes, that play with the ambient light to great effect.

Availability & Price

The Grand Seiko Elegance SBGW267 & SBGW269 will be available as Europe-only editions at Grand Seiko Boutiques and retail stores in Europe from October 2021. They will be priced at EUR 4,800 and won’t be limited in production.

For more details, please visit

12 responses

  1. Must be easy to be a designer at GS , I mean it feels like ground hog day every time I see one these !

  2. Perfect size, simple, and tasteful but still very Grand Seiko.

    The silver dial is lux. The black model, more mysterious and masculine. The hands and indexes are very present. It is elegant in its own way.

    I’m still not a fan of the Old English font for Grand Seiko, but it’s more appealing as a stand alone then with the painfully plain and condensed, sans serif font descriptors generally found below. I always gripe about that font.

    The case back screws are a trip. It this harkening the original or a touch of butch? Either way it’s handsome too.

  3. Seiko, another iteration of 37 to 12, fat small polished metal blurbs with a ticker in.
    fat like a chrono without being a chrono or anything else noteworthy.

  4. Brings nothing that any nicer brands from Europe don’t And even more expensive. Looks like Seiko is seriously overplaying its hand, while still being amateurs at marketing. Might take more than a decade before the real fun starts.

  5. I did not notice the 37mm case size, kudos to that classic move, well done ! I stand by the rest.

  6. A nicely proportioned watch and a good size for most people, but hand winding, no day or date and stuck with a leather strap at that price.

  7. I’m going to call it a linen dial and it’s beautiful. I’ve wanted an SBGW231 for a while but this new release might be what tips me over the edge. I’d ditch the tan strap and go for a taupe/grey brown colour, and maybe a Forstner JB Champion bracelets as well.

    I’ll need to see it in the flesh though. As has been said above 12mm is relatively thick for a watch of this nature.

  8. Superb. I love my 231 and part of the thickness is due to the shape of the crystal, so to me, on the wrist you don’t really see the 11.6mm.

    But is that air bubbles around the crystal on the silver dial ? Seems like a pretty common problem on this watch that distract from the overall perfection of the dial and case…

  9. I remember on this very website people blaming the Polo s for its lack of creativity. Seeing GS today…

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