Announcing “The Monochrome Video Week”

calendar | ic_dehaze_black_24px By Brice Goulard | ic_query_builder_black_24px 2 minute read
The Monochrome Video Week

Today marks the start of the “Monochrome Video Week“. Over the next five days we will be showing recent, as yet unpublished videos that we shot on location in Villeret, Neuchâtel and Geneva. The week culminates on Friday with our most-viewed videos, also filmed on location in Glashütte (Germany), and in Switzerland in Biel, Geneva and Villeret. Just to be clear, these aren’t corporate videos from some of our favourite watches brands. These are movies filmed in our own style, by our own crew, and on subjects of our choosing. So, for a change of pace, instead of showing you photos of watches or giving you a written description of a manufacture visit, we’re showing you all of it in the best possible way; film. After all, there’s no better ‘tool’ than movies to explore the fascinating world of fine watchmaking. So sit back, relax, grab a big bag of popcorn and get ready for what we have lined up for you during the “Monochrome Video Week

Monday: Montblanc – Hand Decoration At The Villeret Manufacture

The Monochrome Video Week

A visit to the Montblanc Villeret Manufacture and a discussion with Davide Cerrato, Managing Director of Montblanc Watch Division, to discover the beauty of real hand-finishing as it’s executed by Montblanc’s watchmakers on the brand’s Haute Horlogerie timepieces.

Tuesday: URWERK – Celebrating 20 years of Visionary Watchmaking

The Monochrome Video Week

Born in 1997, with the launch of the UR-101 at Baselworld that same year, URWERK will soon celebrate its 20th anniversary. It was the perfect moment for us to sit down with Felix Baumgartner, co-founder of URWERK, and discover more about how this bold and unfettered independent watchmaker started.

Wednesday: MCT Watches – The Present and Future of an Independent Brand

The Monochrome Video Week

Denis Giguet and Pierre Jacques, the founder and the CEO and today the two men behind MCT Watches, explain the ins-and-outs of running such a manufacture. They talk details about the unique, hyper-creative display and mechanisms that animate each MCT Watch and share some ideas for the future of the brand.

Thursday: Ateliers DeMonaco – Discover an Atelier created for Nobility

The Monochrome Video Week

Don’t be fooled by the fact that Ateliers DeMonaco is owned by watch brand Frederique Constant, and that now-a-days both are owned by the Japanese brand Citizen. Here, accessible luxury is not the goal. Noblesse Oblige is the brand’s motto, and a genuine passion for fine watchmaking, interesting complications, superior finishing, and devotion to traditions is what defines the world of Ateliers DeMonaco.

Friday: A Recap of some of our most-viewed in-depth movies

You want to know what a real integrated haute-horlogerie manufacture looks like? You’ll see it at Armin Strom. Passionate about the technical details? Watch Davide Cerrato explain the patented Montblanc ExoTourbillon in detail. You want to see the inner-workings of the new A. Lange & Söhne manufacture? Follow CEO Wilhelm Schmidt for a visit… All this and more. Tune in every day at 16:00 C.E.T. for the “Monochrome Video Week”.

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