1997: Martin Frei and Felix Baumgartner launch Urwerk and their first model, the UR 101, freely inspired by the 17th century Campanus brothers’ night clock (one of the things you might not know about URWERK). 2016: the brand will soon celebrate its 20th anniversary. 20 year of unchained creations, of unusual display of the time, of bold and creative watchmaking, with however a great respect to traditions and haute-horlogerie (and again something that you might not know about the brand). Today is thus the perfect moment for us to sit down with Felix Baumgartner, co-founder of URWERK, and to see how this bold and unchained independent watchmaker started, how they found inspiration for their first creations and how the brand evolved over the years to become the great brand we know today.
Video shot and edited by PMG Productions for Monochrome-Watches – 2016 – All rights reserved to Monochrome-Watches.