Last week were the Geneva Watch Days, the only real, physically-organised major watch event of the year and, of course, the MONOCHROME team was present in the Swiss city to discover new models that participating brands were unveiling. Part of these brands was Parmigiani Fleurier, which was presenting an important, entirely new and mostly, superb collection of luxury sports watches with integrated bracelet, the Tonda PF collection. We thus took the time to talk with Parmigiani’s recently-appointed CEO, Guido Terreni, who’s explaining all about this new range of watches, showing us its handsome movements and refined finishes, as well as exposing his strategy for the high-end watchmaker in the years to come.
The Parmigiani Fleurier Tonda PF Collection is important for the brand for multiple reasons. First of all, it’s its new CEO, Guido Terreni, first collection at the helm of the brand. Second, it marks the entry of the watchmaker into one of the most important markets in high-end watchmaking, that of the luxury sports watch with integrated bracelet, high horology movements and finely executed cases and dials. Last, it is an entirely new collection that, however, still carries a lot of the brand’s DNA yet in a modernized way. No need to say that we were rather impatient to discover the Tonda PF in the metal.
And benefiting from our presence at the Geneva Watch Days 2021, we were able not only to speak with Guido Terreni, but also to touch and feel all models in the collection, including the Tonda PF Micro-Rotor, the Tonda PF Chronograph, the Tonda PF Annual Calendar and the stunning Tonda PF Split-Seconds Chronograph. One thing is sure, the watches are impressively manufactured, with delicate, extremely fine guilloché dials, beautifully decorated movements and clear attention to details all around. We’ll of course come back on these watches in dedicated hands-on, to be published soon on MONOCHROME.
But for now, we let you discover the Parmigiani Fleurier Tonda PF Collection in our video interview with Guido Terreni on top of this article. For more details, please consult our introducing article and visit www.parmigiani.com.