Cocktail Time with the new Tusenö Supervintage Collection

When you think about Nordic brand Tusenö, you should normally picture a sports watch, such as the Windseeker or the Shellback. Since its creation in 2015, the Gothenburg-based microbrand has built a compact but interesting collection of watches, with its popular Shellback making its way into the accessible dive watch category. But the young Swedish duo behind Tusenö has decided to surprise us with something completely different. A new collection of funky, colourful and vintage dress watches, the aptly named Supervintage, is something we didn’t expect. Let’s find out what these are all about. 

As the brand claims itself, “the world of microbrand watches is overflowing with divers and tool watches.” In a way, we can’t blame them for stating this, but this has also proven effective for their success. With the Supervintage Collection, Tusenö wants to deliver something with a splash of vintage charm, a dash of sophistication, and a level of detail usually reserved for the few. And all of that rounded up in a trio of watches that combine classic dress watch elements with a fresh, colourful take inspired by three of the greatest cocktails on the menu. And yes, like the rest of the watches made by the Gothenburg-based company, these are fairly accessible.

When we take a look at vintage-inspired watches made by most value-proposition-oriented microbrands – Baltic, or Eska, to give some examples – you’ll quickly find out that sports or tool watches from the 1950s and 1960s are still the main source of inspiration. We have seen some interesting efforts recently to bring original, fairly accessible dress watches, though, with Serica, Beaubleu, Maen, Fears, Anoma, Furlan Marri or Zentier all delivering cool shapes and an original vibe to the equation. It’s now time for Tusenö to do so with its Supervintage range.

The exterior of the three Supervintage models is identical, with a polished stainless steel case that is smooth as a pebble, lug-free, double-curved and oval. There’s a hint of Cartier Baignoire in the design, a model that has regained popularity recently. The shape is interesting because it is compact (34.5mm in width), short (40.5mm in length, thanks to the no-lug construction) and also pleasantly thin (only 8.7mm). Add to that a case that curves and bends in all directions and you’ll end up with a fairly tactile experience. The case is topped by a double-curvature sapphire crystal with AR coating and flanked by a nice crown with a Guiding Light symbol and a rope-like knurling (not unlike FP Journe).

On the wrist, despite the small dimensions claimed by the brand, the Tusenö Supervintage has more punch and presence than you’d expect. It’s a watch that will suit both men and women. Considering the measurements, comfort is superb, and while the case is flat, the no-lug design makes it balanced on the wrist.

We have to talk about the dials of the Supervintage, as if the case is relatively restrained in its design, the dials are far more expressive. Two of the three models are seriously bold choices for a collection launch, but it’s rare enough that a brand takes risks. So let’s be pleased by that. All three dials are inspired by famous cocktails, consisting of two separate elements: a textured centre with a contrasting colour, and a matte external ring with a minute track and bold numerals.

First, and used as the illustration of this article, is the Mojito model, with its ivory-toned, frosted inner dial, framed by a lively green outer ring. Second is the boldest of them all, the Negroni, with a red, textured inner dial and a deep orange chapter ring. Finally, the most classic of the three is the Espresso Martini, with a foam-inspired texture in the centre over an ivory colour and a deep brown outer ring. All three use an oval small seconds counter and expressive numerals in a cursive font. Time is indicated by domed leaf hands with chamfered pinion covers on both minute and seconds hands. There is a pleasant attention to detail overall.

Inside the case is a well-known movement that allows for the thinness of the case, the ETA 7001, also known as the Peseux. Here presented in top-grade version, this movement is reliable and thin, with its hand-wound architecture. It runs at a 3Hz frequency and stores about 45 hours of power reserve. It features Geneva stripes and blue screws.

Worn on a nicely integrated leather strap, the Tusenö Supervintage collection is certainly a bold move from the brand, moving from traditional tool and sports watches territory, to now deliver something far more expressive. Risky, but also plenty fun. And fairly priced.

Available from the brand’s website via a pre-order campaign from July 30th until August 6th, 2025, each model will be delivered a black and a brown leather strap with a quick-change system. The pre-order price will be EUR 999 or USD 899, and once the campaign is over, it will be EUR 1,099 or USD 999. For more details, please visit tuseno.com.