The Singer Reimagined FlyTrack Barista Edition is the Perfect Device to Time your Coffee
Using the complex one-minute chronograph of the FlyTrack, the Barista Edition offers a unique coffee-brewing scale.
They say that money makes the world go round but to some, it might be something very different altogether: coffee! It’s often the first thing done when getting out of bed, even before having breakfast for most. There’s nothing better to get your day going than a fresh hot cup of joe, right? Grinding your favourite freshly roasted beans, scooping a couple of grams of coffee into the portafilter, infusing it with hot water, and out comes the black magic. All the while, you time it to perfection on your Singer Reimagined FlyTrack Barista Edition. Wait, what? Oh yes, there’s now a watch that precisely times your coffee-making ritual, ranging from a high-strung Ristretto to a laidback Americano.
This is of course putting things in a bit of a lighthearted mood, but coffee enthusiasts can be as passionate as watch collectors. And as such, the type of bean, the roasting process, the way its ground and eventually extracted, matter a great deal, let alone the type of espresso machine you use. Consider these things of similar importance as a case, dial, strap and movement to hardcore watch nerds like us. There’s a real passion to it, and making the perfect espresso (or any other type of coffee) is considered somewhat of an art form.
So how does that play into the Singer Reimagined FlyTrack Barista Edition? Singer Reimagined co-founder Marco Borraccino is a genuine espresso and coffee aficionado, which lead to him imagining how to pair watches and coffee together. The FlyTrack provided the perfect solution, as its clever chronograph movement and display of elapsed time allows for timing various types of events. With that in mind, Singer Reimagined present the FlyTrack Barista Edition in a 43mm wide and 15mm tall stainless steel case, new to the FlyTrack. It still has that distinct helmet shape, with short lugs and the pusher and crown on the right-hand side.
The coffee-timing magic happens on the dial, which has a matte black, velvety tone. The outer rotating disc is used to indicate the hours, with a pointer at the bottom of the dial. The brushed gold rehaut helps to read the minutes and chronograph seconds. Minutes are indicated via the large, orange-filled central hand. The needle-like central seconds hand is for the chronograph indication and thus used for timing the duration of your coffee being made. The orange section on the scale refers to the first few seconds, when hot water is infusing the ground coffee. Then the one-minute scale helps you time the making of a Ristretto, Espresso, Lungo or Americano. Pretty clever, and admittedly a bit of fun.
The Singer FlyTrack Barista Edition uses the same Calibre Singer Reimagined 6361 as the previous editions, which is developed by Agenhor. It is designed to endlessly measure sequential one-minute events. The pusher at 2 o’clock activates the central chronograph seconds hand, with another push resetting it to start the process again. It is a very minimalistic chronograph, but a chronograph nonetheless. The movement uses 314 components, runs at a frequency of 21,600vph and delivers 60 hours of autonomy when fully wound.
The Singer Reimagined FlyTrack Barista Edition is limited to 30 numbered pieces, and comes on a brown calfskin leather strap with a deployment buckle. It retails for CHF 25,500 excluding taxes, which buys you the bragging rights to say your coffee is brewed to perfection time and time again thanks to the watch’s clever stopwatch function and coffee brewing scale.
For more information, please visit SingerReimagined.com
a “barista” edition for a CHF 25500 watch! ..that is funny.
It’s a handsome watch for sure! More for the upscale home barista too.
That is one big clunker ! You might want the coffee so you can stay up nights wondering what is wrong with you for spending this kind of long green on something that will be worth half the second you walk out with !
What a joke! Either the product development team at Singer totally lost its creativity and common sense while working from home during the Covid years or, on a more general level, the watch industry needs a major re-set given the uninspiring new model launches we have seen so far this year. From Seiko to Patek and everyone in between it has been a disappointing year watch-wise. Be it with the notable exception of Czapek and Armin Strom.
While some scoff this concept, I make my coffee at work and have often thought how I’d love a watch for exactly the reasons it is keeping its special “coffee time”. Wetting grounds and the infusion process is something I eyeball with whatever timepiece I’m wearing so it would be nice to have more precision since I’m going through efforts of more calculated brewing steps as it is.
BUT, this watch is NOT the answer. As Ray says, this is a chunky, clunky design and at 43mm, you are at least 3mm out of my largest range. Price, of course, is in the stratosphere and 3x what I feel it should be.
I’ll be watching/waiting for someone else to take this niche timing concept and make one that’s more attainable with the svelteness it begs for.
Everyone knows slow coffee with a temperature of 96 degrees and a contact time of 4-6 minutes is the way to go. Anything you squeeze out of a pressured spout in under a minute tastes like unrefined oil, so that coffee timer is a critical tool: If your coffee is made within the chronograph’s flange limit, you know you need to go somewhere else for coffee.
That said, I like the decadence, design and monopusher movement of this piece. Nice seventies colour scheme. Not at that price though.