Things go fast for Singer Reimagined. The brand was created just two years ago by Rob Dickinson, former singer for Catherine Wheel and founder of Singer Vehicle Design, and Marco Borraccino, an Italian watch designer and entrepreneur. Their lofty objective is to reimagine high-end watchmaking, infusing classics with novel, unique perspectives and a focus on functionality. Just a few months after its presentation, their first watch, the Track 1 (an impressive chronograph) was awarded best Chronograph at the GPHG 2018, the Oscars of Swiss watchmaking. The second opus in the series has just been presented, the new Singer Reimagined FlyTrack.
The Singer Reimagined Track 1 is a revolutionary chronograph with a central display of the chronograph functions (the indication of the time is relegated at the periphery) allowing for enhanced legibility and functionality. This unprecedented achievement was made possible thanks to the Agengraphe, a revolutionary movement developed by Agenhor’s Jean-Marc Wiederrecht.
In the frame of the 2019 Geneva Watch Week, the brand now introduces the Singer Reimagined FlyTrack (as a concept watch), a creation based on the same formula of creating a timing function that prioritizes legibility. The Singer FlyTrack captures the functionality of a flyback chronograph, on demand, only when you need it, in a user-friendly way.
FlyTrack’s central sweep-seconds hand can be zeroed and restarted immediately as you release the pusher. This lets you restart timing quickly without the need to go through the traditional sequence of start-stop-reset. This allows for the consecutive measurement of short intervals of time, for instance on a race track. For enhanced legibility, the minutes and seconds are displayed centrally while the hours are indicated via a disc rotating around the dial. This function can also be used as a zero-reset mechanism to adjust the watch with precision.
This original concept may recall watches such as the Omega Chronostop, the Heuer Vintage Regatta Timer or the Zenith Retrotimer – yet, it is different. It required the development of a brand new movement (once again with Agenhor), in which the seconds hand can be disengaged and zeroed thanks to a heart-shaped cam. The Singer Reimagined FlyTrack hand-wound calibre operates at 21,600 vibrations per hour with a 52-hour power reserve. It comprises over 300 parts.
From a design perspective, the Singer Reimagined FlyTrack is a clear descendant of the Track 1 model. It uses the same pilot-inspired, 43mm tonneau-shaped case, crafted from grade 5 titanium. It now features a single push-piece at 2 o’clock, creating a counterpoint to the crown integrated into the case band at 4 o’clock. The strap is either fabric or leather, with a screw-down rivet, and is secured to the wrist with a pin buckle.
This original and stylish Singer Reimagined FlyTrack is a concept watch that will be launched later in 2019 – the retail price has not been set yet. More details, www.singerreimagined.com.