Not all images were able to load for printing. Please close the print window and try again. Béatrice Goasglas Appointed CEO of Tag Heuer
The former President of the American market replaces Antoine Pin.
Following the sudden and surprising departure of Antoine Pin in January, after being at the head of TAG Heuer for just over a year, the Swiss watchmaker owned by French luxury powerhouse LVMH has just announced the appointment of a new CEO – after several shakups, following the departure from this role in 2013 of Jean-Christophe Babin, now CEO of the Watch Division and Bulgari. Effective as of May 1st, 2026, TAG Heuer’s new CEO will be Béatrice Goasglas, who has been with the brand since 2018.
After joining TAG Heuer in 2018 as VP Digital & Client Experience, Béatrice Goasglas was later appointed Managing Director of TAG Heuer Asia Pacific, and then President of TAG Heuer Americas. She thus takes the lead of one of LVMH’s top watch companies, following the departure of its previous CEO in January.
In her new role, Béatrice Goasglas will continue the company’s strategy of elevation and innovation that has been underway for several years. With her deep knowledge of the company, its history, and its talents, she will also be able to rely on the brand’s iconic collections, as well as its strategic partnership with Formula 1.
5 responses
Oh boy. They get younger and younger and I have to wonder what kind of leadership is being brought into place. Does experience and knowledge and historical perspective, including what the brand values not have meaning anymore? Maybe not if the focus is being re-routed to a younger customer base. But if it is, what are the possible consequences.
@Quincy Magoo.
Spoken like a true boomer. I’m sure she was still appointed by some dusty old men. So you can trust their judgment of old, it it makes you feel better.
Well, needless to say, it is very evident how she got the job in the big chair. The plague that is vexxing and tormenting American companies now fully infecting European businesses.
Yet another brand to lose respect for and ignore.
So much for TAG…
Wow. “Amazing” comments. I would invite the ones bashing this promotion to read the article again and to note that she has been Head of the 2 biggest markets: Asia/Pacific and Americas. Maybe she knows a thing or two about the business.
Hey guys, give her a break. She’s been with a company for seven years. She probably knows a little bit more about what’s going on then you old cranky people. Good luck Miss Goasglas, don’t listen to the negative haters!! You are in my prayers.