Monochrome Watches
An online magazine dedicated to fine watches

From Heuer to TAG Heuer

| By Frank Geelen | 1 min read |

TAG Heuer has not always been ‘TAG Heuer’… it used to be just ‘Heuer’. Heuer was a succesfull company and they made a lot of very well known watches. Especially in the sixties and seventies they made watches that are very well known untill today. Just think of models like the Monaco, Autavia and Carrera. All of these also have very succesfull re-issues. The last one to get a new re-issue was the Carrera and this model is now well known because of the commercial with Brad Pitt wearing this watch.

On Watchprosite i just found a story about how Heuer became TAG Heuer and i can only recommend this great article. Have fun reading it… and in the mean time i’d like to show of my beautiful vintage Heuer Autavia and re-issue TAG Heuer Monaco 🙂


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