Value Proposition French Brand YEMA Reissues the Iconic Superman – and it’s a 1-on-1 reedition of the 1970 model

An icon of French watchmaking reissued in a super-faithful way.

calendar | ic_dehaze_black_24px By Brice Goulard | ic_query_builder_black_24px 4 minute read |
Yema Superman Heritage - 2018 reedition automatic ETA

Watchmaking isn’t only a Swiss story. Watches have been produced in many other countries, including France. Unfortunately, the Quartz Crisis dragged most of the French manufactures down, including Yema – certainly one of the most iconic French brands – which has been revived recently. As part of an upcoming “Heritage” collection, the brand is now presenting its first model and I’m proud to say that it is a faithful and automatic re-edition of its legendary dive watch. Meet the 2018 Yema Superman Heritage.

Those who read MONOCHROME regularly might know that I’m French – already a good reason for me to cover this novelty. The second reason that makes me proud to introduce this watch to you is my special relationship with the brand: my first mechanical watch was a 1960s Yema chronograph given to me by my grandfather. Last but not least, this watch is a re-edition of what certainly is the most iconic French watch, the Superman – a watch produced from the early 1960s to the end of the 1980s (with a quartz movement at the end though) – and this re-edition is a true mechanical watch, offered at a rather affordable price. Reason three.

Yema Superman Heritage - 2018 reedition automatic ETA

Yema’s history is linked to Henry Louis Belmont, a French watchmaker and entrepreneur who started his own company in 1948. He specialised in the creation of well-built yet affordable watches and was a pioneer in the automation of his production line. The brand really gained famed during the 1960s and 1970s, with its purpose-built collection: Superman (diving), Flygraf (pilot chronograph), Rallygraf (racing chronograph) and Yachtingraf (regatta chronograph). The mechanical versions of these four watches are now recognised as collectable items and are slowly gaining value on the vintage market.

The brand recently reintroduced the Superman in a more modern and affordable format – several versions with larger cases and quartz movements or a French-made calibre MBP100 (a movement produced by Ambre, the owner of Yema). Today, however, we’re looking at the Yema Superman Heritage, a truly vintage-inspired watch and its ETA (Swiss-made) automatic movement that collectors will certainly appreciate.

Yema Superman Heritage - 2018 reedition automatic ETA

This new Yema Superman Heritage is the first model of a collection of four watches that will be released in the coming weeks – Yema will also have a Flygraf, a Rallygraf and a Yachtingraf, three chronographs powered by automatic Valjoux movements. Yet, the Superman is even more special and certainly the best example of the “cool French watch”. For this edition, the brand has been faithful to one specific Superman model, the 1970 Reference 53.00.16, pictured below:

Yema Superman Automatic reference 53.00.16
A vintage example of the Yema Superman Automatic reference 53.00.16 (source: cda.chronomania).

Faithful to its ancestor,  the 2018 Yema Superman Heritage is reissued in the signature 39mm steel case with pointy lugs and the locking device for the bezel, the most iconic design feature of the Superman located at 3 o’clock next to the crown. The case has been 3D-modelled on a vintage example and only slightly modified to integrate a modern movement. Just like the original version, the new Superman Heritage is water-resistant to 990 feet or 300 metres.

For the occasion of this re-edition, Yema also reissues the original steel bracelet found on vintage versions, with a 5-link profile and alternating brushed and polished surfaces. Even the clasp is identical to the original with the embossed Yema logo. Overall proportions of the watch are on the restrained side, with a 39mm x 14mm case, 19mm lug width and 48mm from lug to lug – just like the 1970s model.

The dial is also an ode to the past, with vintage-coloured indices and the same design for the hands, the luminous dots, the logo and the tracks. The date at 3 o’clock is faithful to the original model – so don’t expect a no-date version. For this modern Yema Superman Heritage, the brand offers the choice between a domed mineral crystal or a domed sapphire crystal (for an extra EUR 150).

Last but not least, the Yema Superman Heritage is powered by a Swiss ETA 2824-2 (hidden under a solid steel back). Pre-orders for this watch assembled in France are now open. It is priced at EUR 949 (mineral glass) or EUR 1,099 (sapphire crystal). Deliveries are expected towards the end of June 2018. More details on yema.com (in French…)

6 responses

  1. This watch works on so many levels. Bravo to Yema for staying true to the original. The watch world is oversaturated with gigantic misproportioned clunkers these days, this is a refreshing change.

    Also im my personal view, this one beats Oris 65, but that’s just me.

  2. Kind of strange that they don’t use their in-house movement I’ve read about! Maybe it won’t fit? The AMBRE MBP 1000 is in all the other Superman models which are even more affordable — yet oddly I don’t see the option for sapphire glass on them? Maybe I just missed that option, as they say their English site is down temporarily.

    This is a good looking watch with enough quirky details and style to make it a winner if they could get some publicity and hype going with some big watch blogs. And get that English site up ASAP.

  3. @Bob McGinty: Hi Bob, my name is Antoine and I work for Yema. Many thanks for your nice words! To answer your questions:

    – We’ve privileged the Swiss ETA over our in-house movement just because this is a reedition of the original 70’s model which was equipped with an ETA

    – Sapphire glass option is indeed available

    – Our international (English) store should be back online first week of July

    At USD 960 for the sapphire version, the new Superman is a very competitive tool-watch which carries lots of history and French watchmaking know-how. These are made since the 60’s and are emblematic time pieces in France, used by both professional deep divers and France’s Air Force One pilots.

  4. I purchased this watch and I’m very happy with it.. Its a watch that is not pretending to be something its not.. Very comfortable to wear and it has become my daily.
    I put it on a nato and have received many compliments!!

  5. This heritage version looks very nice, but i have just foolishy bought online the normal (non heritage) superman with the Ambre movement and sapphire crystal: i am very disappointed by the overal cheap impression the watch gives . In real (not on the nice photographs) it has awkward proportions, a totally flat crystal 🙁 , a cheap looking and flimsy/unpractical piece of folded metal for the lock, and the fully glossy case makes it immediately look like a cheap citizen watch . The whole thing does not look and feel like quslitg /style – i will not wear it and will resell it asap – i am not convinced by Yema’s quality and therefore will not consider any further the heritage version of the same watch PS: I have also a Stowa watch which I paid a bit more than this superman and that stowa gives me much much more quality for my money – hoping this can be helpful.

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