This is just amazing… Swatch released their first chronograph with automatic movement. Now you can buy a Swiss automatic chronograph for less than € 300,-. This perfectly matches with the whole idea Nicolas Hayek once had with Swatch.
News about Swatch producing an automatic chronograph came earlier this year. On October 15th swatch officially introduced five models with an automatic chronograph movement. The movement is an ETA caliber C01.211 that offers 46 hours of power reserve and with the typical subdial layout also found on ETA/Valjoux caliber 7750.
The five models in the Swatch Chrono Automatic collection have the for Swatch so typical plastic case. With a diameter of 42mm it’s available in different colors and with different straps and bezels. With steel bracelet it’s available for € 295 (or $380), with rubber or leather strap the price is € 285 (or $ 370).
In this time of economical crisis the watch industry faces heavy challenges. And right now Swatch comes with this new collection. Personally i’m very impressed to see an automatic chronograph for this price! Will this new move of Swatch bring some light for the Swiss watch industry? Let’s hope it will introduce the beauty of mechanical watches to a new and large audience.
When looking at Tony Li’s photo above, it looks like the sapphire crystal has an anti reflective coating, however i can’t find any solid information on this matter. Although the case is made of plastic, the crown, pushers and bezel are made of steel. The caseback has a crystal that is partially transparent to show the mechanical movement.
The Swatch Right Track has a black case and a black alligator strap. By the way I doubt it’s genuine alligator leather. With the tachymeter bezel it’s a rugged sports chronograph.
Another model, the Swatch Blunge, has a steel bracelet and blue dial. Under the dial it has a ring indicating cities in every timezone, which makes this into a more business style watch.
With the five new models Swatch actually has an automatic chronograph for every taste… and every purse!