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Your Guide to Watches and Wonders 2023, And Everything Happening During The Watch Week in Geneva

All the brands, the plan and what you'll be able to discover.

| By Xavier Markl | 5 min read |

This is it… the most exciting time of the year for watch aficionados, retailers and journalists is just around the corner. Watches and Wonders Geneva 2023 will open its doors on March 27th for the most important watch industry event of the year and a full week of watch madness. With the multiple events and presentations organized around the main event, dozens of brands are gearing up to showcase their latest creations. And here’s everything there is to see next week in the centre of gravity of the watchmaking industry. 

MONOCHROME will, of course, be present in Geneva and will bring you live coverage of the event, as well as presenting the new watches introduced during the week. Independent brands have even started to pre-release selected models to whet our appetite ahead of the fair (the largest Watches and Wonders brands have a communication embargo until the show opens). So, stay tuned, as there’s a lot coming your way. And if you are in Geneva during the week, here’s a guide to some of the main events…

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Note that not all of these events are opened to the public. However, things have changed for Watches and Wonders, the main event of the week, which will now accept public during the weeekend.

Watches and Wonders Geneva – March 27, April 2 – Palexpo, Geneva

Watches and Wonders Geneva comes back for its second physical edition following the pandemic. Forty-eight Maisons will be exhibiting their watches. Besides the “regular” brands, including industry giants Rolex, Patek Philippe, Richemont or LVMH brands, several newcomers are joining Watches & Wonders. Notably, the Geneva Watch fair now opens to a different profile of brands. Among the new brands are Bell & Ross, Frederique Constant, Alpina, Charriol, Pequignet, U-Boat, Chronoswiss, Beauregard and Charles Zuber.

For the first time, the event opens its doors to the public over the weekend of April 1st and 2nd. The rest of the week is reserved for professionals. There will be also a festival organized in Geneva (In the City), free and open to everyone, with events organized by the Watches and Wonders Geneva Foundation and participating brands.

Exhibiting brands: A. Lange & Söhne | Alpina | Angelus | Arnold & Son | Baume & Mercier | Beauregard | Bell & Ross | Cartier | Chanel | Charles Zuber | Charriol | Chopard | Chronoswiss | Cyrus  Genève | Czapek & Cie | Ferdinand Berthoud | Frederique Constant | Grand Seiko | Grönefeld | Hautlence | Hermès | Hublot | Hysek | IWC Schaffhausen | Jaeger-LeCoultre | Laurent Ferrier | Louis Moinet | Montblanc | Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget | Rebellion Timepieces | Ressence | Roger Dubuis | Rolex | Rudis Sylva | Speake-Marin | TAG Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | Zenith

More details at

Time to Watches – March 28, April 1 – HEAD, Geneva

Time to Watches returns for a second edition. Located halfway between Watches and Wonders (at Palexpo, by the airport) and Geneva’s lakeside hotels, Time to Watches will host 40 exhibiting brands at HEAD – Geneva. It will mostly be dedicated to slightly smaller brands, with some larger independent watchmakers also joining the show. The organization announces over 40 brands. Last but not least it is not reserved for professionals and it is open to the public.

Exhibiting brands: Airain I Alexander Shorokhoff I Armand Nicolet I Azimuth I BA111OD Watch Concept  I Behrens I Berney I BRISTON I Carl Suchy & Söhne I Christian Moriggi I Cuervo y Sobrinos I Darwil I Elka Watch Co. I Frédéric Jouvenot I H992 Architecte Horloger I HEAD – Genève I Hooke & Huygens I Ice-Watch I ID Genève I Initium I Label Noir I Lebois & Co I Maison Beaubleu I Milus I OLIGO I Paul Picot I Perrelet I Pierre DeRoche I I RESERVOIR I Rogé Bastide I Scatola del Tempo I Schneider&Co watch I Sinn Spezialuhren I SwissKubiK I SYE [Start Your Engine] I WAGNIÈRE I WOLF I YEMA I Zannetti Handmade Watches

More details at

WPHH (Frank Muller group)

The Frank Muller group brands will exhibit their watches from March 27th to April 2nd in the frame of their WPHH (World Presentation of Haute Horlogerie), Domaine du Grand Malagny, Genthod. Exhibiting brands: Frank Muller I Cvstos I Backes & Strauss

Masters of Horology (AHCI)

A highlight for independent watchmaking fans, 25 watchmakers and clockmakers from the AHCI – Académie  Horlogers des Créateurs Indépendants – will exhibit together at the Ice Bergues. From March 27th to April 2nd.

Exhibiting brands: Svend Andersen I Hajime Asaoka I Ludovic Ballouard I Cyril Brivet-Naudot I Vincent Calabrese I David Candaux I Konstantin Chaykin I Miki Eleta I John-Mikael Flaux I Vianney Halter I Stefan Kudoke I Bernhard Lederer I Sebastian Naeschke I Raul Pages I Antoine Preziuso I Alessandro Rigotto I Florian Schlumpf I Ludek Seryn I Kari Voutilainen I Lin Hong Hua I Tan Zehua I Machiel Hulsman I Sylvain Pinaud I Anton Suhanov I Shona Taine

More details at

Hotel Beaurivage

Just like during the Geneva Watch Week, the Hotel Beaurivage (Quai du Mont-Blanc 13, 1201 Geneva), has become a hub for independent brands. The list of brands exhibiting here includes De Bethune, Byrne, Ikepod, Nivada, Artime, Bausele, Ikepod, Doxa, HYT, Vulcain, Claude Meylan, Furlan Marri or March Lab.


Barton (Rue Barton 7, 1201 Geneva) gathers a small group of interesting independent brands in the FERT exhibition space: Bianchet, LeRhone, Schwarz Etienne, Singer and The Unnamed Society.

Other initiatives

Many other brands are exhibiting in downtown Geneva, independently. If it would be difficult to list all of them, here are a few

  • Jacob & Co at the Hotel des Bergues
  • Bulgari at the President Wilson hotel
  • Bovet at La reserve
  • FP Journe at the Manufacture
  • Maurice Lacroix at the East-West Hotel
  • Louis Erard and Krayon at the Hotel d’Angleterre
  • MB&F in their new HQ in Carouge
  • Urwerk at the boutique

12 responses

  1. Hi Xavier, would you happen to know when Swatchgroup companies will have their show?

  2. Hi Spangles, as far as we know their is no Swatch Group show. Brands are doing presentations separately and most often in different countries.

  3. L’exposition à l’hôtel Beaurivage est très intéressante ! Doxa, Vulcain… etc

  4. @timerider27 – Carl F. Bucherer & H. Moser & Cie will be exposing their models at Bucherer Geneva Boutique

  5. Hey, would you know where I can follow the Rolex novelties and what time I would have to bee refreshing what page?

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