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Watches And Wonders 2.0 Takes Shape

New directions for the world’s most important watch fair.

| By Xavier Markl | 2 min read |

Following its first post-pandemic physical edition in 2022, with the participation of new brands, including Patek Philippe, Rolex, Chopard, Chanel and LVMH brands, Watches & Wonders announces changes to its management and organisation, illustrating significant evolutions.

Rolex, Richemont and Patek Philippe have just announced the creation of the Watches & Wonders Geneva Foundation (WWGF), a not-for-profit foundation based in Geneva. The mission of the latter is to promote watchmaking excellence and organise Watch and Jewellery fairs. Rolex’s Jean-Frédéric Dufour will serve as Chairman and Richemont’s Emmanuel Perrin vice-chairman. The creation of this foundation illustrates the new equilibrium in the management of Watches & Wonders that was historically organised by the FHH with predominant power from Richemont. Matthieu Humair, the current CEO of the Fondation de la Haute Horlogerie, will become the CEO of the Watches and Wonders Geneva Foundation.

The next edition of the Geneva watch fair will be held from 27 March to 2 April 2023. A piece of news that watch aficionados will welcome: for the first time, the event will open its doors to the public over the weekend of April 1st and 2nd. The rest of the week is reserved for professionals.

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Forty-nine Maisons will be exhibiting their watches. Besides the “regular” brands, several newcomers are joining Watches & Wonders. Notably, the Geneva Watch fair now opens to a different profile of brands. Among the new brands are Bell & Ross, Frederique Constant, Alpina, Charriol, Kerbedanz, Pequignet, U-Boat, Chronoswiss, Beauregard and Charles Zuber.

Exhibiting brands: A. Lange & Söhne | Alpina | Angelus | Arnold & Son | Baume & Mercier | Beauregard | Bell & Ross | Cartier | Chanel | Charles Zuber | Charriol | Chopard | Chronoswiss | Cyrus  Genève | Czapek & Cie | Ferdinand Berthoud | Frederique Constant | Grand Seiko | Grönefeld | Hautlence | Hermès | Hublot | Hysek | IWC Schaffhausen | Jaeger-LeCoultre | Kerbedanz | Laurent Ferrier | Louis Moinet | Montblanc | Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget | Rebellion Timepieces | Ressence | Roger Dubuis | Rolex | Rudis Sylva | Speake-Marin | TAG Heuer | Trolobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | Zenith

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