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Watches & Wonders to be Held in Shanghai for the First Time, 9-13 Sept. 2020

The Salon adds a new date in China to present novelties.

calendar | ic_dehaze_black_24px By Brice Goulard | ic_query_builder_black_24px 2 min read |

While the centre of attraction for Watches & Wonders – previously known as SIHH or Salon International de la Haute Horlogerie – has always been Geneva, Switzerland, the show has been held in other locations such as Hong Kong or in Miami. For 2020, this relocated extension of W&W will take place in Shanghai, China – from September 9th to September 13th, 2020 – a strategic choice considering the importance of the Asian market for Richemont (and other brands) sales. 

After three mini-SIHH editions (2013, 2014 and 2015) in Hong Kong and a relocation of the additional show to Miami in 2018 and 2019, the Watches & Wonders ecosystem has decided to add yet another – but highly strategic – location to its portfolio of shows with the upcoming Watches & Wonders Shanghai 2020. While this year’s edition of the main Geneva-based event has been cancelled due to the pandemic, Shanghai will be an important venue for participating brands as it is the only major event to present new models this year.

Held from September 9th to September 13th, 2020 at the West Bund Art Center, Shanghai, this new show will gather 11 brands: A. Lange & Söhne, Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Piaget, Purnell, Roger Dubuis and Vacheron Constantin.

By invitation only, this event is where media, retailers and clients will be the first to see the latest creations from the exhibiting brands. The participating brands will welcome visitors inside two halls at the heart of West Bund Art Center. This new show will also be visible on the digital platform as well as social media.

This new Shanghai-based Watches & Wonders 2020 event doesn’t come as a replacement for the original Geneva-based event; the next edition will most certainly take place early 2021. The Shanghai W&W sends a strong message regarding local sales policies and emphasizes the role of China and Asia as major hubs for the brands. Relocating this additional event to Shanghai makes a lot of sense, business-wise.

More details at

2 responses

  1. Yeah I noticed invitation only.
    I understand the media and retailers but it mentions clients, I’ve got an IWC and a Panerai so I’m a client and yet no invite.
    There is obviously two versions of client.

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