Today on MONOCHROME we continue our series of videos focusing on accessible luxury brand Frederique Constant. Created only 30 years ago by Peter and Aletta Stas, the brand has gained international recognition for manufacturing elegant watches with interesting complications and luxurious appeal for reasonable prices. This strategy started with outsourcing movements from renowned manufacturers (ETA and Sellita) but quickly grew to an internal industrialisation process, which includes not only the production of the habillage parts of the watch but also its engines. In-house movements are not often related to “accessible”, but at Frederique Constant, it does. A bold and consumer-centred strategy that we will explain in today’s video.
Following our first video on the history of the company with founder and president Peter Stas, today we will talk to Frederique Constant’s managing director, Niels Eggerding, about the present and future of this now well-established watch manufacture, and its accessible luxury strategy.
We invite you to watch the video at the top of this article to understand what Frederique Constant stands for, what its current strategy is and also to get a few insights on what’s coming next.
More details at frederiqueconstant.com.