Value Proposition: Jubileon Superellipse – designed in Singapore with Swiss Mechanical Movement for a very interesting Price
We have been doing quite a few sweepstakes this year, and every time we ask you two or three questions. Why? We’d love to hear more from you and learn what you like a lot on Monochrome, what you would love to see more of and actually how we can serve you with your daily dose of horological content better. One of the things we learned is that many of our readers love to see some value propositions. Something we did maybe five or six times during the entire year of 2015, so this year we’re certainly improving on that! Our contributor Peter just wrote a story about a new watch brand from Singapore and they’re kickstarting their brand through Kickstarter. Here’e the Jubileon Superellipse…
Kickstarter is a popular platform for those seeking funding of new products. Occasionally we find interesting watch propositions that we cover (see other Kickstarter launches here). The Jubileon project immediately got our attention immediately, as the watch has an interesting (and appealing) design and a mechanical movement. It is the brainchild of two mechanical engineers who are dreaming about producing high quality “Made In Singapore” watches.
Two mechanical engineers in the advanced manufacturing industry who love mechanical watches, engineering and advanced manufacturing but also deeply respect the tradition of mechanical watchmaking, who dreamed about one day establishing a Singapore-based watch company. How do you start? The world is already full of people dreaming about their own company and product. So how do you acquire the funds to fulfil your dream? They turned to Kickstarter to get a head-start for their first watch, the Jubileon Superellipse. Jubileon was founded in 2015 when Singapore celebrated the Golden Jubilee.
The name “superellipse” is derived from the superellipse curve, which represents the cushion shape mathematically. The shape is visualized in bezel, caseback, crown, minute markers, and the hands.
The watch has an interesting design with its cushion-shaped case, screwed-down bezel. The dimensions of case vs. strap reminds me of the IWC Electronic, and the dial layout of the IWC Edison Electronic. However, the extra “layer” makes it entirely different at the same time.
Bezel and caseback are screw-down rather than press-down. Screws are customised and polished. The word Superellipse is laser-engraved at the top of the caseback and the limited edition number will be engraved at the bottom of the caseback. From the photos we get the impression that the watch will be nicely finished with brushed and polished parts. The Superellipse will be produced and assembled in Switzerland. Every Jubileon watch will be equipped with a reliable Swiss ETA 2824-2 mechanical movement.
The watch comes with a choice of three straps: a black calfskin leather strap with crocodile pattern, a smooth calf leather strap, or a black woven nylon strap. Jubileon also explores the possibility to pair the Superellipse with leather straps that are hand-stitched by artisans in Singapore. The tongue buckle will have the same hairline finishing as the case and has the Jubileon logo etched at the side.
The Jubileon Superellipse has an early bird price of $615 Australian Dollars (all 30 super early bird offerings of $600 Australian Dollars are all gone) and that’s approx. € 417 euros. A very decent price, when we judge this watch from the photos. As soon as the Kickstarter ends with good results we’ll receive a model for review and will of course keep you posted.
Jubileon Superellipse Specifications
- Movement: Swiss ETA 2824-2 automatic movement, 28,800 vph, 25 jewels, 38 hours of power reserve
- Indications: hours, minutes, seconds and date (at 3 o’clock)
- Case: stainless steel, 39 mm wide, 9.4 mm thick, 50 mm lug-to-lug, lug with is 20mm, 50m water resistant, sapphire crystal on both sides, custom decorative screw heads for bezel and case-back
- Strap and buckle: you can choose between A) black calf leather with embossed crocodile pattern, B) smooth black calf leather, or C) black woven nylon strap.
Interested? You can support the project here: https://www.kickstarter.com/projects/jubileon/superellipse-swiss-automatic-watch-designed-in-sin?token=28fba268
I’m noticing a lot more independents and Kickstarter brands using ETA movements recently instead of the ubiquitous Miyota, Sellita or Seiko NH35A movements. Perhaps the Swatch group is changing course on the distribution of these movements?
You’re right Dan, Swatch is indeed now more actively selling their ETA movements to third parties! An interesting change for sure…