The Finest New Watches Of LVMH Watch Week 2026

We’re only about three weeks in, but the first annual watch fair is already behind us. LVMH Watch Week served up some very lovely new watches from within the LVMH group’s brands: Louis Vuitton, TAG Heuer, Bvlgari, Hublot, Zenith, Daniel Roth, Gérald Genta and Tiffany. And even though the amount of new watches on display doesn’t compare to the onslaught of Watches & Wonders or Geneva Watch Days, there’s still a lot to digest. A completely new travel-focused range of Escale watches, for instance, and multiple new Big Bangs from Hublot. So with that in mind, here’s our rundown of the finest watches we’ve seen at LVMH Watch Week this year.

Gérald Genta Geneva Time-Only

Although Gérald Genta launched only one new watch, it is a very handsome one! The new Gérald Genta Geneva Time-Only takes the design of last year’s Geneva Minute Repeater and tones it down with a time-only movement, hence the name. Using the Zenith Elite 670 automatic as a base, the Time-Only displays just the hours and minutes, but does it beautifully. The soft cushion-shaped case, the warm textured and toned dials, the flow of the minute track, and the single lug attachment for the calfskin leather strap. It’s all lovely stuff! It enters the permanent collection, and retails for CHF 25,000 excl. VAT.

For more details, check out our hands-on story here.

Louis Vuitton Escale WorldTime

Louis Vuitton welcomes back complications in its Escale collection. Meaning ‘stopover’ in French, the Escale range has always been about travel, and with the new Escale Worldtime, the brand comes full circle. It brings back the iconic micro-painted flags on the city ring, a process that takes artisans an entire week to finish a single dial. Time is displayed with a central minute hand and a rotating two-tone hour disc with a triangular pointer at ‘noon’. Powering all this is a new movement made by La Fabrique du Temps Louis Vuitton, which can be seen through the back. Worn on a blue leather strap, the Escale Worldtime retails for EUR 95,000.

For more details, check out our hands-on video review here.

Zenith Defy Skyline Chronograph Black Ceramic

It’s bold, it’s edgy, it’s very capable as a chronograph, and it’s rather black: the new Zenith Defy Skyline Chronograph Black Ceramic. To be honest, this was no surprise for the collection, as Zenith has done chronographs in the Defy Skyline range, and even in ceramic, but never in black ceramic until now. The overall ‘blackness’ is toned down slightly with a subtle fumé effect on the dial and polished markers and hands with SLN inserts. Inside beats Zenith’s high-frequency El Primero 3600 automatic chronograph movement, and it comes with a rubber strap and a full ceramic bracelet. The price is set at EUR 23,400.

For more details, check out our hands-on story here.

TAG Heuer Carrera Seafarer

Turning to the seas, the new TAG Heuer Carrera Seafarer Chronograph comes with a rather rare function: a tidal indication. Using the architecture of the ultra-cool Carrera Glassbox as its canvas, the Seafarer comes with an extra pusher in the lift flank of the case. Marked with “TIDE”, this adjusts the rotating disc in the left subdial, which, together with the AM/PM scale on its outer ring, shows you if it’s high or low tide. A champagne dial with polished gold-toned markers and hands, and pastel touches in the subdials at 3′ and 9′ complete the aquatic look. It’s not limited, comes on a seven-row Beads-of-Rice bracelet, and is priced at CHF 8,300.

For more details, check out our hands-on story here.

Daniel Roth Extra Plat rose gold Skeleton

Similar to Gérald Genta, we only have one new watch from Daniel Roth coming in, but once again, it’s a special one. The Extra-Plat Rose Gold Skeleton says exactly what it does on the tin. It takes the slender ellipsocurvex case of the Extra Plat in rose gold, and opens up its dial and movement. The refined structure of the skeletonised movement is then finished to perfection with an array of techniques. And although there are no hour markers, telling time is quite easy thanks to a good amount of contrast from the blued hands. Produced in limited quantities per year but part of the permanent collection, it retails for CHF 85.000 excl. VAT.

For more details, check out our hands-on story here.

Hublot Big Bang Chronograph Sage Green

Hublot presented a whole range of new Big Bang iterations, but the finest, to us at least, is the new Classic Fusion Chronograph in Sage Green. At 45mm in diameter, it’s not a subtle watch by size, but it’s toned down a touch with a lovely soft green colour on the dial and strap. Along with contrasting subdials, polished hands and markers, it makes for a very sleek and stylish chrono. The titanium case also keeps things nice and light, so it’s a comfortable wrist-companion. The integrated sage green rubber/fabric hybrid strap has a woven-texture insert and is fitted to a folding clasp. The price is set at EUR 12,200 incl. VAT.

For more details, check out our hands-on story here.

Bvlgari Tubogas Manchette

The new and quite stunning Tubogas Manchette is a marriage of Bulgari’s watchmaking, jewellery and gem-setting mastery. The iconic articulating bracelet is crafted from 18k yellow gold and set with a sunray pattern of diamonds radiating from the dial on the top. Along the length of the ribbon-like Tubogas Manchette, touches of colour are applied with various gemstones, like citrines, peridots and topazes. It uses the Calibre BVS 100 Lady Solotempo manufacture automatic, set into the broad end of the ribbon, with time shown on a fully pavé-set dial encircled by a diamond-encrusted bezel. The Tubogas Manchette retails for EUR 194,000.

For more details, check out our hands-on story here.