The Lebois & Co Heritage Atelier with Clous de Paris and Stroopwafel Dials
The Atelier series now welcomes two elaborate dials, one rooted in watchmaking tradition, the other inspired by the Dutch national treasure.
Lebois & Co, an old name revived by Tom van Wijlick, a Dutch native, has steadily built a collection of classically styled, vintage-character watches. Last year’s Heritage Small Seconds introduced a compact dress watch series inspired by the brand’s mid-century archives. Now, two new references are launching the Heritage Atelier collection: the Small Seconds Clous de Paris and the Small Seconds Stroopwafel, both created in collaboration with Swiss dial specialist GT Cadrans.
The first is the more traditional of the two. Clous de Paris is one of watchmaking’s most enduring decorative motifs, with a repeating field of tiny pyramids that catch and scatter the light. For this edition, GT Cadrans produces a guilloché-like pattern using a precision CNC diamond-cutting process, then applies a galvanic finish with a 24-carat gold solution, which gives the dial its warm rose-gold tone.
For the second watch, the source of inspiration is also rooted in tradition, but a very different one: Stroopwafels, the famous Dutch caramel-filled waffle with a woven texture. It all started during a visit to the New York watch fairs in 2024, when a tin of stroopwafels, brought by the Lebois & Co team to share with friends, started a conversation: could the texture of the stroopwafels serve as the basis for a dial?
The answer is sweet and convincing. Once again working with GT Cadrans, Lebois & Co developed a finely laser-engraved pattern that closely recreates the familiar waffle texture. Finished in a caramel-toned galvanic treatment, the dial immediately recalls the Dutch favourite. Under magnification, the engraved surface reveals an impressive level of detail, while changing light continually animates the texture. It is playful in concept, but executed with the same level of seriousness as any traditional decorative dial.
Both watches feature elegant applied Breguet-style numerals and leaf-shaped hands, with recessed small seconds sundials at 6 o’clock and a railroad-style minutes track in contrasting silver. The new series retains the proportions introduced with the Heritage Small Seconds collection. The polished and brushed 316L stainless steel case measures 37.8mm in diameter, 10.5mm thick and 45.5mm lug-to-lug. A double-domed sapphire crystal, exhibition caseback and 50m water resistance complete the package.
The Lebois & Co Heritage Atelier are powered by the calibre LC-350, a COSC-certified automatic movement based on the Sellita SW360-1 (the small seconds version of the SW300, itself an alternative to the ETA 2892). Running at 28,800 vibrations/hour and offering a 56-hour power reserve, it is visible through the sapphire caseback.
The watches are released as non-limited, but with controlled production. Orders for the first run open on 27 July 2026, with a single 14-day ordering window, and deliveries are scheduled for early 2027. Both the Heritage Atelier Small Seconds Clous de Paris and Heritage Atelier Small Seconds Stroopwafel are priced at EUR 5,500. For more details, please visit www.lebois.com.




2 responses
Fond memories of eating stroopwafels – they’re delicious, and both watches look equally enticing!
Bit steep for a Sellita and a CNC dial. The sub-second marks are one too many because the frequency is 28800 Hz, and they don’t visually match the dial.
You can get lightly used Senators for the same price or less, or real vintage stuff in exc condition for decidedly less.
This is overpriced bijouterie.