With a history spanning over one century, Mido has made a name for itself with nicely designed, reliable and accessible watches. One collection, in particular, symbolises its spirit of innovation and robustness, the Multifort, Mido’s best-selling automatic, anti-magnetic, water-and shock-resistant watch from the mid-1930s. The name is still in use and now finds its place on the dial of a new, bold watch, the black-and-orange Mido Multifort Skeleton Vertigo.
From the start, Mido watches were exemplary in function and aesthetics, and the company pushed for constant development in line with the times. The Multifort was introduced in 1934, and it was the first watch that possessed four important features in one piece: an automatic movement and a waterproof, antimagnetic, and shockproof case This and other notable features such as Aquadura Crown Sealing System and the Powerwind Automatic Winding System made the brand known for its innovative feats in the years that followed, and the price-quality ratio helped to secure the brand’s position. In 1971 Mido was taken over by ASUAG (Swatch Group predecessor) and are produced in Le Locle since 1997.
The New Mido Multifort Skeleton Vertigo
The modern Multifort collection is a family of sporty watches with some interesting pieces, Escape, Patrimony Chronograph and Powerwind lines particularly draw attention, just as the rather new addition, Skeleton Vertigo watches, which were all presented this Spring, except for this new reference, a variant with orange accents (the brand’s signature colour), in a stainless steel case with black PVD coating and a black dial.
All models in this line are equipped with Automatic Mido calibre 80, which is based on ETA C07.631 (also known as Powermatic 80), and as the name suggests, it provides 80 hours of power reserve when fully wound. Calibre 80 beats at a rate of 21,600vph and has a titanium-based Nivachron balance spring, which provides increased resistance to shock and the deadly influence of magnetic fields.
All Mido Multifort Skeleton Vertigo watches measure 42mm in diameter, are water-resistant to 100m, and have a see-through caseback with sapphire crystal treated for anti-reflection on both sides and a screw-down crown. This new reference comes on a black fabric strap with a folding clasp and double orange stitching to complement the orange Super-LumiNova-filled hour and minute hands and indexes.
The company communicates that Multifort Skeleton Vertigo models take their inspiration from the famous Sydney Harbour Bridge, also a creation of the 1930s. The Geneva stripes decoration on the dial and the mainplate (and on the rotor visible from the back) recall the bridge’s suspension cables; this is the connection, in case you were wondering.
Overall, it is a watch with a contemporary design that should appeal to younger consumers. It is a reliable watch from one of the leading manufacturers with nice technical features and pleasant aesthetics, and it will not ruin your budget.
The new edition of the Mido Multifort Skeleton Vertigo is now available for orders and is priced at EUR 1,100 or CHF 1,060. For more details, please visit www.midowatches.com.