Hublot x Nespresso, A Big Bang Watch Made From Recycled Capsules and Coffee Grounds
The concept of fusion pushed very far...
Swiss manufacturer Hublot has made a name for itself experimenting with new materials through what the brand calls the Art of Fusion. Released in partnership with Nespresso, the latest limited edition Big Bang uses recycled Nespresso aluminium capsules and coffee grounds to craft its case and strap. Indeed, the Swiss coffee company is working on ways to limit the impact of its single-use capsules. Among the different initiatives is the Second Life Project launched in 2016, which aims at encouraging recycling by showing how the capsule can be reused. The secondary aluminium is sold to the industry but it is also used to make objects, in this case, this Hublot Big Bang Unico Nespresso Origin.
Collaboration is a ubiquitous word in the watch industry and Hublot is certainly one of the most active watch brands in the field. In the frame of their latest, and rather unexpected collaboration, Hublot has joined forces with Nespresso to create a Big Bang using recycled aluminium pods to craft its case and coffee grounds for its strap.
If the collaboration might surprise many, the co-branding cues are quite discreet. Besides the use of these recycled materials, the only signature on the watch is the Nespresso N emblazoned on the crown, while the (obviously very) green colourway is inspired by the Master Origins Peru Organic Nespresso pod.
Measuring 42mm in diameter, the case uses 28% of recycled aluminium, which is then anodized to obtain the green colour. The caseback and container housing the movement are fashioned out of eco-titanium. The water resistance is rated at 100m.
The watch comes with two straps made from eco-material. The first one uses 4.1% of recycled coffee grounds and 8.2% of white recycled rubber. The second one is made with SingTex, a partner of Nespresso, producing a fabric made of 5% recycled coffee grounds and 95% recycled polyester. The one-click interchangeability system allows you to switch these in seconds with no tool.
This limited Big Bang is powered with Hublot’s HUB1280 Unico automatic chronograph. First presented in 2009, the Unico calibre is one of the rare chronograph movements to feature its column-wheel positioned on the dial side, thus exposing its intricacies to view through the green skeleton dial.
The Hublot Big Bang Unico Nespresso Origin is released in a limited edition of 200 pieces. The price is set at EUR 25,200 or USD 24,100. For more information, please visit www.hublot.com.
I’d better sell those capsules.
At only 4.1percent coffee grounds in the strap I reckon I can supply all the grounds required for the entire limited edition in one day. Not going to save the planet, is it?
Oris Kermit and now this…
Watch brands should stick to the beautiful colors found in nature.
Quite an unsavoury collaboration, considering that Nespresso is a Nestlé subsidiary, and Nestlé still does business – production included – in Russia.
Anyone who will gift it to me