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The Two Calligraphy-Themed Hublot Classic Fusion Black Magic Dubai Watch Week

One large, one small, finished in black and a with a uniquely decorated dial made by calligraphy artist Wissam Shawkat

| By Robin Nooy | 2 min read |

The 2023 edition of the Dubai Watch Week, one of the key watch events on the calendar, is in full swing right now. With over 50 brands participating in the celebration of watchmaking, there’s plenty to be discovered. As with every edition of the fair, brands go to great lengths to create unique and appealing new watches, often in highly creative and highly limited executions. One such edition is a special Hublot Classic Fusion Black Magic, created in partnership with Ahmed Seddiqi & Sons and featuring artwork by calligraphy artist Wissam Shawkat.

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Two sizes are introduced, both with a black ceramic case in the signature Classic Fusion design. One comes in a diameter of 42mm and has a black ceramic bezel, while the 38mm model has a black anodized aluminium bezel with 36 brilliant-cut black diamonds alongside the signature screws. A sapphire crystal on top, and another one around the back, sandwich the dial and movement.

Diamonds on the bezel or not, the centrepiece of the watch is the unique and colourful calligraphy artwork by Wissam Shawkat on the matte black dial. The Arabic calligraphy reads “Al Zaman” and “Al Waqt”, both a translation of “time” in Arabic. The eye-catching design is finished in bright orange, blue, green and red. Time is indicated with a pair of sword-shaped hour and minute hands, and a central seconds hand bearing the Hublot logo as a counterweight.

Inside beats the Calibre HUB1110, which is based on a Sellita SW300-1 automatic. This runs at a rate of 28,800 vibrations/hour and has a power reserve of 42 hours. The black ceramic caseback is engraved with the limitation of these special editions of the Classic Fusion, and fitted with a sapphire crystal to reveal the Hublot-signed openworked winding rotor.

The Hublot Classic Fusion Black Magic comes on a black rubber and alligator strap with a blackened steel deployant clasp. The limited edition of 50 pieces each is priced at EUR 12,400 for the larger of the two, and EUR 16,200 for the 38mm version with diamond-set bezel. They will be exclusively available at Ahmed Seddiqi & Sons.

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4 responses

  1. Never mind that the price is absurd and this is about finding fifty willing customers they expect to sucker into buying this hair-brained thing; I’d call it a mickey mouse of a watch, but that would be insulting the mouse, as it’s more goofy that that!

  2. For those who don’t know, Wissam Shawkat is originally from Iraq and he was the artist who designed the Eastern Arabic numerals on the platinum Rolex Day Date as well as the Hublot Dubai Visions editions.

  3. A small correction to my post – for the Day Date he designed the font on the day disc, not the numerals. However the numerals on the Dubai Vision Hublots are his design.

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