The all-new Mido Multifort TV Big Date is a stylish timepiece that seamlessly blends vintage design with modern functionality. This addition to the Multifort collection offers an attractive combination of elegance and practicality at an affordable price. Of course, it fits right in with the very popular style of luxury sports watches. And with multiple dial colour options, it has a broad appeal and an interesting history, dating all the way back to 1973.
The Mido Watch Company was established in 1918 and initially focused on producing novelty and designer watches with art-deco-inspired designs. In the 1930s, Mido shifted its direction by introducing the Multifort watch, which boasted waterproof, antimagnetic, and shock-resistant features. This marked a significant turning point for the brand, establishing its reputation as a serious watchmaker. The Multifort Automatic, launched in 1935, further solidified Mido’s success by combining self-winding, watertight, antimagnetic, and impact-resistant qualities in one watch for the first time. The Multifort line became Mido’s best-selling until the 1950s, enduring as a cornerstone of the brand. Mido faced challenges during the quartz crisis but ultimately found rescue and became part of the Swatch Group under the late Nicolas G. Hayek’s leadership.
The Multifort collection has evolved in recent years while staying true to its heritage. The Mido Multifort TV Big Date draws inspiration from Mido’s archives and pays homage to the rectangular shape and distinctive aesthetics of mid-20th-century television screens. The shape was widespread across the watch brands in the 1970s, Mido included; you can find examples in that era’s Multi Star and Ocean Star collections. It was first used by Mido in 1973, then again in 1980 and also in the year 2000 for some of Mido’s models.
This vintage TV-themed design is reflected in the watch’s 39.2mm x 40mm rectangular case and dial layout, combining retro charm with modern features. The case is 11.5mm thick, featuring a vertically brushed bezel, a screw-down crown, and a mineral glass caseback. True to the Multifort promise, the watch offers water resistance up to 100 meters.
The standout feature of the Mido Multifort TV Big Date is its large date display positioned at 12 o’clock. This practical complication enhances readability while adding a touch of retro elegance to the timepiece. The horizontally brushed dial and rectangular Super-LumiNova-treated indices at 3, 6, and 9 o’clock contribute to the vintage appeal. The minute track is printed on the outer flange, and the baton-shaped hour and minute hands complete the stylish aesthetic.
Powering the Mido Multifort TV Big Date is the self-winding Calibre 80 (an ETA C07.651 movement) with an 80-hour power reserve. The Nivachron balance spring ensures excellent resistance to shocks and magnetic fields. It can also be seen through the back, with the rotor being signed with Mido.
The Mido Multifort TV Big Date is available in various colours, with strap and bracelet options. There are five references in total, including blue and grey dials paired with blue or orange rubber straps, respectively, as well as stainless steel bracelet editions featuring blue, grey, and green dials. The rubber strap version is priced at CHF 1,070, while the bracelet edition is available for CHF 1,100.
For more detailed information, please visit the official Mido website at www.midowatches.com.