The New and Very Transparent ArtyA Purity Stairway to Heaven

The Purity collection was introduced in 2021 to express Yvan Arpa, Founder of ArtyA’s vision of transparency. Since then has included tourbillon models only, very different and even restrained in presentation from what one would expect with knowledge of ArtyA’s previous creative series; that one was a classic-looking watch. Indeed, the Purity collection is all about imaginary simplicity and purity, delivering very minimalistic, transparent, skeletonized designs. Adding a “simple” time-only series, without a complication, to the Purity collection seems like a logical and natural progression. 

The ArtyA Purity Stairway to Heaven has a round 40mm case featuring prominent guards flanking the crown with inclined ribbing and adorned with the ArtyA logo. This series is available in various case materials, including stainless steel, with or without black PVD treatment, and ceramic in white, black, green, or blue options. Notably, in celebration of ArtyA’s 15th anniversary, the brand has incorporated woven carbon inserts into the case middle, serving as a nod to its early experimentation with carbon fibre. On the transparent caseback, four signature case screws secure the ensemble, alongside typical engravings, including details about its 50m water resistance.

The watch’s exceptional transparency directs attention to its four key elements. On the left, the “Stairway to Heaven” escapement captivates the eye, while on the right, a handcrafted time dial with off-centred, sandblasted, and mirror-polished hour and minute hands is situated atop two parallel-working barrels. The dial, available in various colours, allows customers to select the option that best complements the case material.

The movement, with its arched bridges and meticulous arrangement of gears, gives the impression of floating freely, suspended in the air. Its architectural complexity is subtly concealed, adding to the minimalist aesthetic of the design.

The calibre powering this Purity time-only watch was collaboratively designed, developed, and manufactured in partnership with Télôs SA. ArtyA previously collaborated with this esteemed movement specialist from La Chaux-de-Fonds while creating its Purity Tourbillon series. The movement operates at 28,800 vibrations per hour and boasts a 72-hour power reserve.

The new ArtyA Purity Stairway to Heaven has an integrated rubber strap with a pin buckle, but customers can also select a hand-finished calfskin leather strap.

To commemorate its debut at Watches & Wonders, ArtyA will initially release a limited edition of 10 pieces per configuration. An additional 99 pieces per configuration will be available after the event. Prices for the Purity Stairway to Heaven in steel start from EUR 25,900, while ceramic options begin at EUR 31,000 (excluding VAT). For more information, please visit artya.com.