Monochrome Watches
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H. Moser & Cie. Launches its Online Sales Platform and Three New Vantablack Editions

It is time for digitalization for the watch industry ... But also to bring some cool watches!

| By Xavier Markl | 2 min read |

In these times of uncertainty, agility is key for any business, and the watch industry is no exception. As the lockdown hits brick-and-mortar stores, but also as an evolution for the years to come, H. Moser & Cie. watches are now available online on the brand’s own e-store, offering a wide selection of models. To kick-off this new platform, the independent watchmaker is launching three new and desirable Vantablack® editions of some of their most successful models.

The new online service is designed, as “an opportunity to allow watch enthusiasts anywhere in the world to acquire a Moser timepiece, at any time of the day or night“.  Although the project was probably in preparation for a while, this is a very timely launch with the current lockdown as many brick-and-mortar stores are closed around the globe. As a matter of fact, the COVID-19 crisis will be a catalyst for change in the industry. Digitalization has become an immediate contingency. More than ever, it is time to redeploy sales efforts to new channels. It has become a matter of operational efficiency and providing an engaging experience to online shoppers will be key.

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On this occasion, H. Moser & Cie. is launching three cool Vantablack® editions. This isn’t the first time that the brand introduces watches with these dials, we’ve seen them already with the Perpetual Moon Concept or the Tourbillon Concept. These three new editions are based on existing watches, which feature for the first time Vantablack® dials alongside black hands for a fully black dial and display. In pure Moser minimalistic fashion, the dials feature neither logo nor indices. The Venturer Vantablack® with Black Hands is available in 39mm with an 18k white gold case and in 43mm with a stainless steel case. The Endeavour Tourbillon Vantablack® Black Hands even goes a step further towards an all-black look thanks to a DLC-coated steel stainless case.

Vantablack® is the blackest artificial material ever produced. It is made of carbon nanotubes, aligned vertically alongside each other. This exceptional structure absorbs 99.965% of the light to create a nearly absolute black. The look is captivating with a “black hole” effect and a velvet-like surface.

Interestingly, this whole black-on-black concept started as an April fools joke in 2019, when H. Moser & Cie. posted edited pictures of black dial watches with “invisible” black hands, on social media. As the brand received numerous requests for the watches, they ended up taking it seriously.

These three watches are available as of today on H. Moser & Cie.’s new e-commerce website, with a broader selection of other new watches – Endeavour Perpetual, Pioneer, Swiss Alp or Heritage – and also certified pre-owned watches. For more details, visit

3 responses

  1. The price difference between the steel and gold models…something’s not right.

  2. @Gav Not that I prefer steel to gold in general, but the small amount of metals used in high-end, or quasi high-end, wrist watches is actually not that relevant to the total cost of the production. Further more, they always say, steel case needs more work to mold than that of gold.

  3. Yeah, I appreciate that, but it is relevant to the prices that the industry decides the market can bear – i.e what they can get away with charging for something that doesn’t (as you rightly say) cost a great deal more to produce. There’s a retail price difference between precious and non-precious metal cases that is de-riguer across the industry and if an established brand is to suddenly start pricing precious metal at a point that is more reflective of the real production cost, then it makes a noticeable mockery of not only the industry, but that particular brand itself – and the inclusion of Vantablack is moot, as all else is equal. Why is a gold Moser Pioneer CS not only CHF 1K more than a steel one, instead of CHF 7K?

    By ‘something’s not right’, I really meant to ask why Moser hasn’t reduced the prices of the gold models across all its ranges.

    Hang on, was this originally announced on April 1st?

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