In these times of uncertainty, agility is key for any business, and the watch industry is no exception. As the lockdown hits brick-and-mortar stores, but also as an evolution for the years to come, H. Moser & Cie. watches are now available online on the brand’s own e-store, offering a wide selection of models. To kick-off this new platform, the independent watchmaker is launching three new and desirable Vantablack® editions of some of their most successful models.
The new online service is designed, as “an opportunity to allow watch enthusiasts anywhere in the world to acquire a Moser timepiece, at any time of the day or night“. Although the project was probably in preparation for a while, this is a very timely launch with the current lockdown as many brick-and-mortar stores are closed around the globe. As a matter of fact, the COVID-19 crisis will be a catalyst for change in the industry. Digitalization has become an immediate contingency. More than ever, it is time to redeploy sales efforts to new channels. It has become a matter of operational efficiency and providing an engaging experience to online shoppers will be key.
On this occasion, H. Moser & Cie. is launching three cool Vantablack® editions. This isn’t the first time that the brand introduces watches with these dials, we’ve seen them already with the Perpetual Moon Concept or the Tourbillon Concept. These three new editions are based on existing watches, which feature for the first time Vantablack® dials alongside black hands for a fully black dial and display. In pure Moser minimalistic fashion, the dials feature neither logo nor indices. The Venturer Vantablack® with Black Hands is available in 39mm with an 18k white gold case and in 43mm with a stainless steel case. The Endeavour Tourbillon Vantablack® Black Hands even goes a step further towards an all-black look thanks to a DLC-coated steel stainless case.
Vantablack® is the blackest artificial material ever produced. It is made of carbon nanotubes, aligned vertically alongside each other. This exceptional structure absorbs 99.965% of the light to create a nearly absolute black. The look is captivating with a “black hole” effect and a velvet-like surface.
Interestingly, this whole black-on-black concept started as an April fools joke in 2019, when H. Moser & Cie. posted edited pictures of black dial watches with “invisible” black hands, on social media. As the brand received numerous requests for the watches, they ended up taking it seriously.
These three watches are available as of today on H. Moser & Cie.’s new e-commerce website, with a broader selection of other new watches – Endeavour Perpetual, Pioneer, Swiss Alp or Heritage – and also certified pre-owned watches. For more details, visit www.h-moser.com.