Not all images were able to load for printing. Please close the print window and try again. The Book of Rolex, Accessible Knowledge about “The Crown” for Everyday Watch Fans
Addressing a broader audience than most other watch books, the best-selling book is now updated with new models and information.
With well over a century of watchmaking from the day the brand was founded until today, the world of Rolex can be a daunting one. As the most prolific and widely known brand, and with countless references, generations and innovations coming from the Swiss manufacture, it’s understandable some might get absolutely lost in the details. And I confess, even for me, it’s a challenge to remember everything the brand has done in the past. Yet for anyone looking for general knowledge about “The Crown”, I have a very solid option for you: The Book of Rolex. Of course, it’s not the first, and I’m fairly certain it won’t be the last either. The Book of Rolex welcomes you to the entire Rolex universe without bombarding you with every single reference ever made. Instead, it explains the history, collections, innovations, and much more, making things easy to grasp. As we head into the holiday season, it’s a perfect gift recommendation for every watch enthusiast!
The Book of Rolex is written by Jens Høy, a Rolex connoisseur and multi-disciplined journalist from Denmark, and Christian Frost, author, journalist and fellow Dane. Jens Høy felt there was a need for an easy-access book on the brand that would help people understand what Rolex really is, what sets it apart from others, and cover every aspect of the brand. First published in 2015 in Danish, it was translated into English in 2019, with the help of Christian Frost. To date, almost 100,000 copies have been sold. In about 200 engaging and finely illustrated pages, the duo guides you through 120 years of Rolex history. Recently, The Book of Rolex was updated and expanded to include the latest information and models, although it has yet to feature the Rolex Land Dweller and its new Dynapulse technology.
The book covers nearly every chapter in Rolex’s storied history, from its early days as the Wilsdorf & Davis company to its association with presidents and statesmen, its creation of a racing legacy like no other, and much more. It explains the basics and specificities of each collection, the use of materials, discusses vintage watches, and even explains Rolex nicknames, of which there are plenty, as you know. Browsing through the pages guides you along some of the most fascinating stories concerning Rolex, such as Paul Newman’s record-breaking Daytona or James Cameron taking a Deepsea Challenge prototype to the bottom of the ocean. While these might be the most famous chapters in the brand’s legacy, there are also tons of lesser-known facts to be discovered.
All in all, it’s a must-own book for any Rolex aficionado, yet it is also perfect for the average watch enthusiast. It explains all things Rolex in a well-rounded and straightforward style, and can be helpful in your search for the perfect Rolex. Or, it’s just a nice read during the darker days of the year on a brand that has carved watchmaking history in more ways than just producing timekeeping instruments. The best-selling and now updated and expanded edition of The Book of Rolex (ISBN 9781788843102) is available for purchase online and in many premier bookstores, with a retail price ranging from EUR 40 to EUR 50.
