Mostly known as a customizer of watches, who’s been “officialized” by the watchmaking division of LVMH, to create unique TAG, Zenith and Bvlgari piece, Georges Bamford also recently launched his own watch brand, with specifically designed and built models. Among them is a cool-looking GMT watch, which has been already introduced in multiple editions – as seen here. Today, Bamford London launches three new models, the GMT Heritage, the GMT Night Owl and the GMT Mirage.
The beginning of Bamford London’s story is quite special. As we’ve already explained, it began in 2017 as a “rental” business of sorts. The original Bamford Mayfair, a solid yet affordable quartz watch, was produced as a loaner while customers’ watches were being serviced. Fun fact, the watch proved successful and many wanted to actually buy the watch. And thus, Bamford London was born, with the Mayfair watch, with an asymmetrical case, proprietary MGTC coating, sapphire crystal, 100-meter water resistance and an accessible price of GBP 425.
Following this inaugural quartz watch, Bamford London decided to up its game with a more mature model, this time equipped with an automatic movement and dual time zone function. This Bamford London GMT is a robust sports watch with an instrumental look. It comes in a stainless steel cushion-shaped case with a 40mm diameter and height of 11.2mm. It has a certain retro flair, without falling into the gimmick-like vintage-inspired design. The caseback is solid steel, the water-resistance is comfortable at 100m and the dial is protected by a sapphire crystal with A/R coating.
After several colourful or military-inspired versions, Bamford London goes back to classic colours with 3 new models. The 2 first watches, the GMT Heritage and GMT Night Owl, rely on a blue-and-red design, a classic for a watch of this kind. The dial is black, matte-finished and features large indexes and hands with SLN. The difference between these two models comes from the position of the colours. The GMT Heritage has the night section in blue, classic. The GMT Night Owl reverses the colours with the night section in red, a watch made for those who prefer to go out at night.
The other model is again classic yet pleasant in design. This GMT Mirage has a finely brushed silver dial with silver inner bezel. The hands and indexes are black and filled with white SLN. As all Bamford London GMT, this bezel can be rotated by the crown at 10 o’clock. And the three watches are worn on simple yet well-executed stainless steel bracelets with quick-release levers and folding clasp.
To power these 3 watches, Bamford relies on the tried-and-tested Sellita SW 330-1, a Swiss automatic movement which is based on the ETA 2892. It beats at 4Hz and stores up to 42 hours of power reserve.
The three new Bamford London GMT watches are priced at GBP 1,100 and can now be ordered at bamfordlondon.com.