Monochrome Watches
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Pre-Baselworld 2017 – Introducing the Anonimo Militare Vintage (For the 20th Anniversary of the Brand)

| By Xavier Markl | 2 min read |
Anonimo Militare Vintage - Pre-Baselworld 2017

Pre-Baselworld 2017 – Anonimo goes back to its roots to better reinvent itself. To start the celebration of its 20th anniversary this year, the brand reissues the Vintage model of its Militare line: same features, same aesthetics enhanced with a hint of modernity and that unique Italian je-ne-sais-quoi

Anonimo was founded in 1997 in Florence after the Vendome Luxury Group, now Richemont, bought Panerai. As Panerai moved to Switzerland, some of its (ex)employees, among whom the military engineer Dino Zei, joined Anonimo to create a collection of sturdy watches, inspired by distinctive Italian design, with a focus on dive watches. The idea of Anonimo’s founders, in particular Federico Massacesi, was that the product, with distinctive functional design, should always come before the brand itself. For this reason, the brand didn’t appear on the dial for a long time. The choice of the name “Anonimo”, the Italian word for “anonymous”, was directly derived from this concept. The brand is now headquartered in Switzerland on the shore of the Geneva lake, combining Swiss precision with rugged Italian sport chic.

Anonimo Militare Vintage - Pre-Baselworld 2017

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The robust 43.4mm steel case keeps the powerful lines of the collection and features a notched bezel. Like the original Militare, it has its crown nested in between the lugs to prevent unexpected mishandling. However, it has been moved at 12 instead of the previous 6 o’clock position.

The clean, eggshell white dial features unusual marking with the indication of 12 / 04 / 08 hours and the indication of the 24h reading in red small print for 15 / 18 / 21 /24.

Anonimo Militare Vintage - Pre-Baselworld 2017

The Anonimo Militare Vintage is powered by the Sellita SW260-1, a movement visible through the transparent caseback. An equivalent to the ETA2824 caliber, this reliable work horse is a small-seconds version of the SW200 (with the small seconds counter usually at 6 – but here of course moved at 3, given the position of the crown at 12).

Anonimo Militare Vintage - Pre-Baselworld 2017

An Italian brown calf leather strap with off-white stitching sets the final touch. It is closed with a steel pin buckle. it will be priced at CHF 2,

Technical specifications of the Anonimo Militare Vintage

  • Case: 43.4 mm – steel – sapphire crystal – water resistant to 120m
  • Movement: Sellita SW260-1 – mechanical with automatic winding – 38h power reserve – 28,800 vibrations/h – 31 jewels – hours, minutes, small seconds and date.
  • Bracelet: brown calf leather strap with pin buckle.
  • Retail price: CHF 2,590

4 responses

  1. Many of your collector readers have probably owned a Panerai or two or three in the last 15 years or so. I have had nine or ten, now mostly moved on or given away but have been reluctant to give away the beautiful 24mm alligator straps that now sell for $400-$500 retail. I have an embarrassing number and would love one of your watch boffins to find out what other watches take this size strap. Anonimo is a case in point. Do they still use this size strap.? If they do they should mention it in their specs. Original Paneristi were drawn to that brand by the design, simplicity and their realistic price point. That boat has long since sailed with Bonati at the helm, but Anonimo still seem to be faithful to Dino Zei’s original simple sturdy affordable concept. We now need to know lug widths when reviewing any of these big divers. There are many strapaholic old Paneristis with strap collections whose dollar value far exceeds the watch on their wrist. We need help to identify the fine watches that can accommodate these 24mm watch strap works of art.


  2. The militare straps are at 22mm and with their crown positioning these are not ‘standard…
    Cases are no longer made in Italy.

  3. David,
    So, you have no problem giving away a Panerai, but you’re hesitant to give away the strap? No problem! Let me give you my contact info and the next time this problem pops me! As taxing as it would be, I suppose I could cope with you keeping the strap and giving me the watch! I do agree with you about the alligator strap, there’s nothing like having a soft, well broken-in, gator strap wrapped around your wrist!

    Take Care!

    P.S. There is no such thing as “an embarrassing number” of spare alligator straps!

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