We continue today with our report of an intense week spent in Switzerland, attending Geneva Watch Days 2021, basically the only physical watch fair that has been able to be held so far this year. It was thus important for the MONOCHROME team to be present and we wanted to give you the best possible coverage and today, we’ll be talking to the great team at Maurice Lacroix, which will be presenting its upcoming strategy as well as the latest creation in its ever-expanding collection of sports watch with integrated bracelet, the successful Maurice Lacroix Aikon. The bold Urban Tribe, a cool edition of the Automatic Chronograph and many new variations around the classic automatic, our video on top of this article will show them all.
In this video, we’ll first talk to Stéphane Waser, Managing Director of Maurice Lacroix, who’ll present the upcoming product strategy for the brand and the development of the successful Aikon collection of sports watches with integrated bracelet. Then, Internation Product and Marketing Director at Maurice Lacroix, Thiébaut Bentz, will present all the novelties of the brand this year, all part of the Aikon collection, starting with the bold and surprising Urban Tribe watch, boasting an entirely engraved case and bracelet with tribal inspiration.
The brand is also presenting this year new variations of existing models, including the Aikon Automatic Chronograph Sprint, with its cool and young colour scheme, as well as new editions of the classic Aikon Automatic, which is now available on integrated rubber straps and comes in new colours, including a trendy green version.
All the details regarding the new Maurice Lacroix Aikon collection are in the video, and you can of course discover more by visiting www.mauricelacroix.com.