Introducing

The Rado True Square Automatic Collection

Rado’s sporty square case gets an injection of high-tech ceramic.

calendar | ic_dehaze_black_24px By Erik Slaven | ic_query_builder_black_24px 3 min read |
Rado True Square Automatic Collection 2020

Rado launched the iconic square Ceramica in 1990, an all-ceramic watch with an integrated bracelet that ushered in the brand’s extensive use of the material. In 1993, the Sintra introduced cermet, a stronger and more advanced titanium-based ceramic. High-tech ceramics have become a mainstay for Rado and really differentiate the brand, while square cases are a signature design element introduced a half-century ago with watches like the scratchproof DiaStar, although it wasn’t fully embraced until the 1986 ceramic Integral. The latest Rado True Square Automatic Collection combines this square aesthetic with the brand’s new high-tech ceramic injected-monobloc technology, an industry first. 

Rado True Square Automatic Collection 2020

The True Square collection has 15 new references and comes in a few flavours, including the Open Heart skeletonised series and more conventional standard models, and case/bracelet colours in black, white and plasma (silvery grey). Men’s cases are a somewhat reserved 38mm in width and 9.7mm (Open Heart) or 9.6mm (standard) in height, while women’s models have a width of 29mm. Unlike prior collections that used high-tech ceramics that were pressed, the new watches have a monobloc case made from injection-moulding technology. Similar to titanium, the high-tech ceramic case and integrated bracelet are lightweight, durable and hypoallergenic, and feature Rado’s classic metallic sheen. The Open Heart models have sapphire crystals front and back showcasing the decorated automatic movement from both sides, while the standard models have solid backs. Water-resistance for all models is 50 metres. 

Rado True Square Automatic Collection 2020

Dials on the standard models come in sunburst green, blue or black, with silver hands and stick indices on the green and blue dials, and gold on the black dial, all having Super-LumiNova inserts. The dials are retro and simple with hours, minutes and seconds, and a bevelled date window at 3 o’clock.

Rado True Square Automatic Collection 2020

The Open Heart series is more visually interesting, featuring a webbed aesthetic with a large circular aperture at 12 o’clock (housing the balance wheel) and smaller one at 7 o’clock. The overall vibe is similar to the Hamilton Ventura Skeleton Limited Edition. The black Open Heart model has a black skeletonised dial with gold indices and hands, while the white model has a white dial with round gold indices and hands, and the plasma model has a blue dial with silver indices and hands, again all with Super-LumiNova inserts.  

Rado True Square Automatic Collection 2020

There are quartz and automatic variants, but we’ll focus on the men’s automatic standard and Open Heart models that use the calibre C07 (based on the ETA C07.111, also known as Powermatic). It has 25 jewels, beats at 21,600vph (3Hz) with a healthy 80-hour power reserve. Functions include central hours, minutes, hacking seconds and date (which isn’t utilized in the Open Heart models). The movement is decorated with perlage and Côtes de Genève on the front and Côtes de Genève on the partially open-worked rotor – the movement is only visible on the Open Heart models. Interestingly, there’s a cutout plate with Côtes de Genève surrounding the round movement, providing a square mechanical appearance to the Open Heart’s front that would otherwise be round. 

Prices

Prices for the Rado True Square Automatic collection start at USD 1,950 for the black standard dial, while the blue and green dial models with the plasma ceramic finish retail for USD 2,150.

The black Open Heart model retails for USD 2,350, the plasma and blue model retails for USD 2,550 and the rather exotic all-white model retails for USD 2,900.

For more information and to see all 15 True Square models, visit Rado’s website. Orders can also be placed online. 

1 response

  1. I like these cermet Rado’s, but the price they’re charging for a watch with that ghastly Powermatic movement is ridiculous. If they’d used a 2892 it would be far more desirable.
    The only plus for the Powermatic is if you have exactly two watches, and the Powermatic is the one you take off on Friday and put back on on Monday.
    Such a shame because I genuinely like the watch.

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