Monochrome Watches
An online magazine dedicated to fine watches

Omega Watches Launches Its Online Boutique in Europe

You can now buy your Moonwatch online, from Omega's European website.

| By Brice Goulard | 1 min read |
Omega watches online boutique Europe

In tune with the times – and also with the current situation, with most brick-and-mortar shops closed – Omega goes digital and now offers the possibility for European collectors to purchase most of its watches online, via a newly opened boutique on its official website. This means that you can now order your Speedy or your Bond watch from home, and directly from the brand.

The concept of an online boutique isn’t new to Omega Watches since the brand has been operating digital sales in the US and UK markets for a couple of years now – the US market benefited from the brand’s first online boutique back in 2017. Relying on this existing and successful track-record, the brand has decided to open its online boutique to the European market, with a wide selection of watches from the Speedmaster, Seamaster, Constellation and De Ville collections.

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Included in this online boutique are some of the best models from the permanent collection, including the Speedmaster Professional ‘Moonwatch’; the Speedmaster FOIS; the ‘Dark Side of the Moon’ Apollo 8; but also all variations of the modern Seamaster 300M Diver; Aqua Terra watches; Planet Ocean 600m models; and everything from the Constellation and De Ville families.

This online offering comes in addition to classic retail distribution and isn’t meant to replace it, as physical points of sales remain essential for the customer’s experience. The Omega Watches online boutique is an additional way for enthusiasts to purchase their favourite timepiece. Omega is also preparing online boutiques for even more markets soon.

You can discover the Omega Boutique as well as the watches available here:

2 responses

  1. Please ask Omega to specify in which country from Europe is the online boutique available.

  2. Although I understand the need for selling their stocks during this Covid crisis, I can’t believe people will buy online at retail price when you can find them at least 20% cheaper on grey market, new with tags, boxes etc… straight from the shop as well.

    Especially the moonwatch that is by far the most common watch Omega produces (and of course it best sellers) that has the best reductions.

    When I buy a watch at a retailer’s it’s only when I can’t find it cheaper online and when I want the full experience, the choice, the advices etc.

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