Industry News Massive Shake-ups Again at Richemont – Incl. New CEOs for JLC and Baume & Mercier

Another burst of nominations at the head of the Richemont Group.
calendar | ic_dehaze_black_24px By Brice Goulard | ic_query_builder_black_24px 2 minute read

2017 has been quite a hectic year for the Richemont Group. We’ve witnessed the “Big Reshuffle” with the departure of four CEOs (JLC, Vacheron, Piaget, Dunhill) as well as the appointment of Lambert as Head of Operations and Kern as Head of Watchmaking, Marketing and Digital. Everything was planned until Kern announced his departure for Breitling, which led Lambert to be appointed COO of all the Maisons. The storm isn’t over yet, even if the situation seems easier today. According to Business Montres, there are new CEOs for both Jaeger-LeCoultre and Baume et Mercier.

For the last 12 months, Jaeger-LeCoultre has been an orphan – a brand without a proper CEO, as the head of the Grande Maison was in the hands of Geoffroy Lefebvre, Deputy CEO. Today, the Richemont Group is about to announce a new (and this time non-deputy) CEO for the brand, replacing Lefebvre with Catherine Alix-Renier, formerly chief of Van Cleef & Arpels in Asia – as of 1st May.

Above: Catherine Alix-Renier (JLC), Geoffroy Lefebvre (Baume et Mercier), Alain Zimmermann (Head of E-Commerce for Richemont)

As for Baume et Mercier, Alain Zimmermann, the current CEO, will change position as of 1st June and will become Head of E-Commerce for the entire Richemont Group – a newly created position. Geoffroy Lefebvre (currently Deputy CEO of JLC) will replace him at B&M. This has been announced internally to Richemont employees in several internal notes signed by Emmanuel Perrin (Head of Specialist Watchmakers Distribution at Compagnie Financière Richemont SA), again according to Business Montres.

Finally, there are some changes going on at Panerai (already announced though) as Jean-Marc Pontroué (ex-Roger Dubius) will replace Angelo Bonati at the head of the Florentine brand. No new CEO has been officially announced yet to head Roger Dubius.


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4 responses

  1. It’s ok, one more reshuffling!! They all got their huge bonuses and go elsewhere!!! Classic.

  2. Well, there’s nothing wrong to know something about the business side of the watch industry. Just like when buying a piano, it won’t hurt to know more about its manufacture!

  3. Absolutely useless news!
    Who gives a damn?? Is it a watch? No. So bye

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