Do you remember the Jaeger-LeCoultre Reverso Ultra-Thin Tribute to ‘Mad Men’ we told you about in January? If you’re familiar with the Mad Men hit series, you already know that the engraving in the Reverso’s case back refers to the advertisement agency Sterling Cooper Draper Pryce.
Jaeger-LeCoultre just launched a contest where you can create an original advertising campaign and the winner will win a Grande Reverso Tribute to 1931. Want to participate?
The Reverso Ultra Thin Tribute to 1931 was launched last year and ever since, we never made a sercret of the fact that we simply love the new Reverso. The new sleek case design and the clean dial without the brand name Jaeger-LeCoultre on it, simply look gorgeous and refer to the vintage Reverso models from the 1930’s like the one in the photo below.
What should you do? The idea is to create an original advertising campaign for the iconic Grande Reverso Ultra Thin Tribute to 1931. Just picture yourself as the creative director of the hottest Madison Avenue Advertising Agency back in the 1960’s and you just landed your first client, the renowned watchmaker Jaeger-LeCoultre. “What would Don Draper have created for the Reverso back in the 60s”?
The contest started just today and will run through March 26, 2012. On the Jaeger-LeCoultre Facebook page you will find all instructions on how you can have a chance on winning your own Reverso Ultra Thin Tribute to 1931!
The best advertising campaign will be selected by a jury from the 5 top voted submissions and the winner will be announced on Jaeger-LeCoultre Facebook Page by April 2, 2012.