MeisterSinger Goes Nostalgic With The Neo & Neo Plus In Azure Blue

What could possibly symbolize 1950s and 1960s America more than the all-American classic diner? Just thinking of it brings up images of jukeboxes, neon lights, roller-girls, milkshakes, and of course; Rock & Roll. Portrayed in iconic movies and TV shows such as Grease and Happy Days, the era is signified by the widespread use of bright colours. Car interiors, and seats and barstools in diners and bars were typically upholstered in red, pink or turquoise blue. It is exactly that free-minded spirit MeisterSinger has captured in its groovy new Neo 36mm & Neo Plus 40mm Azure Blue models.

The MeisterSinger Neo collection has been around for a decade already, and serves as a pilar to the brand. With a simple, clean design and a wide range of colours, the Neo has a classical, almost retro vibe to it. A vibe that is now emphasized even more by the use of Azure Blue tones, something that perfectly echoes the 1950s and 1960s American culture. MeisterSinger presents the Azure Blue models in two sizes, and two distinct combinations, but we’ll go over the exterior first.

MeisterSinger has always kept the Neo rather simple in design, which means a stainless steel case with a two-piece construction. This is available in either a 36mm or a 40mm diameter, and a very pleasent height of just under 10mm. The almost bezel-less look of the case opens up the dial as much as possible, which is protected by a hardened acrylic crystal, which is reminiscent of the plexiglass used in the middle of the last century. The case has a solid caseback decorated with a pattern of MeisterSinger logos and the name of the brand in the centre. The pull-out crown lets you adjust the time and date.

The attraction of these two new Neo references lies in its dials, as you’d expect. The bright Azure blue (or turquoise if you will) dial is reserved for the smaller of the two, with the 40mm size being fitted with a jet-black dial. Both feature MeisterSinger’s trademark timing track, in either white and black on the Azure blue dial or white and Azure blue for the black one. A single white hand rotates once every 12 hours to indicate the time. A bevelled date window at six reveals the black date disc underneath.

Powering both Neo models is a Sellita SW 200 automatic movement, regularly put to good use by MeisterSinger. This reliable movement ticks at a frequency of 28,800vph and offers 38 hours of running time when fully wound. The indication of time is reduced to a single hand of course, as in most (if not all) MeisterSinger watches.

The MeisterSinger Neo 36mm is worn on a black suede leather strap, with a black Cordovan leather strap for the Neo Plus 40mm. Both are fitted with a steel pin buckle. The models are not limited, and will be available at some point in Q2 of 2023 through MeisterSinger’s e-commerce platform or retailers worldwide for a price of EUR 1,290 (Neo 36mm) or EUR 1,390 (Neo Plus 40mm).

For more information, please visit MeisterSinger.com