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Geneva Watch Days Returns To The Shores of Lake Geneva For The 2022 Edition

First held under the strain of a global pandemic, Geneva Watch Days has fully embraced the “phygital” way of hosting a watch fair.

| By Robin Nooy | 1 min read |

For the third year in a row, the Geneva Watch Days will be combining physical meetings in the heart of Geneva with a multi-platform digital presence. In the context of the global pandemic that hit the world, their decentralized, “phygital” format proved to be perfectly adapted to the times. The 2022 edition of the Geneva Watch Days is shaping up to be more open, engaging and inclusive than ever. The team behind the Geneva Watch Days has just announced the dates for the 2022 edition, set to be hosted from August 29th to September 1st.

Following the success of the previous two editions, the founding brands of Bulgari, Breitling, De Bethune, Gerald Genta, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk once again join hands to bring multiple watch brands, journalists, retailers, collectors and enthusiasts together. This edition will see daytime exhibitions, talks, presentations and more, all open to the public.

Geneva Watch Days 2022 will host more than 20 different brands, with participants from previous editions being joined by new ones. Brands will be spread across exclusive hotels, Manufactures and boutiques on the shores of Lake Geneva and the surrounding city, with The Pavillion being the collective rendezvous point.

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Joining the founding watch brands are Associate Members Jacob & Co, Arnold & Son, Doxa, Frederique Constant, Atelier de Monaco, Alpina, Greubel Forsey, Maurice Lacroix, Oris, Phillips and Reuge. Joining as Regular Members are Bianchet, Czapek and Louis Erard, with perhaps more to be presented leading up to the event at the end of summer.

It’s surely shaping up to be a memorable edition yet again, something we’re very much looking forward to. And as ever, we will be reporting live from the Geneva Watch Days 2022 edition.

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