Today, we take a close look at one of the most respected brands of the entire industry, a brand with an extremely rich heritage, Breguet. This brand was named after its founder, Abraham-Louis Breguet, one of the most (if not the most) important watchmakers of his times. Back in the 18th century, Abraham-Louis Breguet revolutionized watchmaking with innovations such as the tourbillon, the perpetual calendar, the anti-shock device or the gong-spring. What fewer know is that A.L. Breguet was one of the first to implement the concept of brand and identity in watchmaking.
At the end of the 18th century, Breguet defined clear design codes to make his watches unique, immediately recognizable and protect them against counterfeit. Those signs, the so-called “Breguet Unmistakable Signs”, are still part of the modern watches that bear his name today.
Today, MONOCHROME takes you to the Breguet Museum in Paris and to the Breguet manufacture in Switzerland, where we’re going to meet Emmanuel Breguet, direct descendant of A.L. Breguet, Vice-President of Patrimony and Marketing, as well as Nakis Karapatis, Vice-President Head of Operations, in order to have a closer look at the Unmistakable Signs that make a Breguet watch unique.
In the following video, we’re going to look closely at the engine-turned (guilloché) dials, the enamel dials, the Breguet numerals, the off-centred displays, the Breguet hands, the secret signature, the single number, the caseband fluting and finally movement decoration.
More details at breguet.com.