Beaubleu is a brand created in 2017 by Frenchman Nicolas Ducoudert Pham that we first discovered on MONOCHROME last year… One thing that has to be said is that our first encounter left us with a pleasant impression, primarily that of an elegant, original, yet coherent design ethos. If mechanically classic, watches by Beaubleu are quite unique design-wise. The brand has spent its initial years crafting its identity through three signature, limited-edition collections. Each series has added its own layer of wonder, lyricism, and aesthetics. It is now time for the Parisian brand to move forward, with the introduction of its first permanent collection, the Beaubleu Ecce.
With Ecce, enthusiasts following the brand since its creation won’t be surprised. This new range of watches, comprising three models, is quintessentially Beaubleu. See it as a best-of-the-brand, capturing the elements that have been successful so far and mixing them into a series of watches that feel entirely coherent with previous limited editions.
As Denis, our editor, explained following his initial encounter with the brand, “Beaubleu is a brainchild of Nicolas Ducoudert-Pham, who, the Beaubleu’s website claims, worked for the Grande Maisons of Place Vendôme. The influence is easy to spot, and Vitruve Date proves that Ducodert-Pham was a good learner; his creation is packed with design features and finishing options associated with the luxury segment. And it has distinctive characteristics that ultimately shape the brand image“. It is true that with these new models, just like the previous ones, there’s something rather appealing and surprisingly luxurious in the design, despite a price that isn’t there to empty your pockets.
The Beaubleu Ecce collection, just like previous models, is design-centred. It somehow breaks classic codes yet stays true to the design language created by Ducoudert-Pham. It all starts with a sculpted case made of steel. A 39mm watch with a lug-to-lug distance of 45mm (lug width is 20mm) and a height just below 10mm, its shape is more complex than one could imagine… as if it were constructed from many parts. The side reveals hollowed sections that seem to envelop the middle case. The main part is polished, and the lugs are brushed, producing an interesting effect. The outer bezel part is mirror-polished while the upper part is vertically brushed. With the new Ecce collection, besides classic non-coated steel options, you’ll also have the opportunity to go bold with a PVD-gold coated version (Lys). The case, with sapphire crystal on top and see-through caseback, is water-resistant to 50m (it used to be 30m).
The dial of Beaubleu watches has always been the focal point, mostly with the original circular shape of the hands. It might not be the most intuitive display ever created, but it is rather easy to tell the time. What matters most is the style and the poetic touch of the display. Three versions are offered, all with a date at 6 o’clock.
The Ecce Vesperal uses the same tone-on-tone effect as the Vitruve Date Steel we’ve reviewed here. Its silver dial is vertically brushed to match the bezel and features blue accents. With its white dial and gold case/bracelet, the Ecce Lys might be slightly more feminine than the others. Finally, the Ecce Smalt brings contrast and a slightly more striking effect thanks to its blue dial and embossed pyramid texture.
All watches, in order to maintain an accessible price, are powered by a Japanese-made automatic Miyota 9015 – a solid movement with a proven track record. The Beaubleu Ecce Collection is secured to the wrist with a soft, nicely integrated stainless steel mesh bracelet, adding a certain “jewellery touch” to these original watches. The watches are also available on a leather strap.
Forming a permanent collection, the Beaubleu Ecce Collection is now available from the brand’s website. The prices will be EUR 890 on leather strap and EUR 990 on steel mesh bracelet. For more details and orders, please visit www.beaubleu-paris.com.
Sponsored post: This article is sponsored by Beaubleu Paris. However, it reflects the writer’s opinion and has been written according to MONOCHROME’s editorial policy.