Monochrome Watches
An online magazine dedicated to fine watches


Independent Swiss watch manufacturer

Titoni Ltd. is a Swiss watch manufacturer headquartered in the city of Grenchen, a city well known for its watch industry. Fritz Schluep founded Titoni Ltd. in 1919 (at that time under the name of Felca), and the company is still run by the same family in its third generation, currently with Daniel Schluep as CEO at the helm. The independent company employs a workforce of about sixty employees and has been active in more than two dozen countries around the globe.

The independent family-owned company has a long tradition of producing classical, mostly mechanical timepieces, Swiss made and at affordable prices. This can be seen in collections such as the company’s Master Series, Airmaster Series, or Cosmo Series. More recently, Titoni presented the Heritage Series, which brings iconic timepieces produced in the past back to life.

In 2019, Titoni looked back over 100 years of history and presented the T10 calibre, its first-ever self-developed and manufactured movement, engineered by the company’s in-house technical and production team. In 2020, Titoni introduced the Seascoper 600, a COSC-certified chronometer fitted with Titoni’s manufacture movement, developed with diver and marine biologist Uli Kunz. Guaranteed waterproof to a depth of 600 meters, it has been developed specifically for professional divers and sets new standards for the brand in this specific field.

Titoni’s watch collections fulfill a wide range of needs and style preferences, from classic and elegant models, such as the Line 1919, more complex models with COSC-certified movements under the Master Series, vintage-inspired designs with the Heritage Series, or classic casual designs with the Airmaster. Titoni also offers a wide range of women’s watches, as well as couple watches.

History of Titoni

Founded in Grenchen, Switzerland by Fritz Schluep
Bruno Schluep, son of the founder, joins the company
The reputation for reliability earned the Schluep family an order from the US Army for 30,000 watches
A new watch generation is created bearing the name Titoni
Presentation of the "Desert Router" the official timepiece for bus drivers on the "Overland Desert Mail Service"
Founder Fritz Schluep dies, his son Bruno takes over the family business
Launch of the Airmaster, a steel sports watch collection
Bruno Schluep passes away, his son Daniel takes over
The company, still family-owned, celebrates its 100th anniversary
Launch of the Seascoper 600, a COSC-certified dive watch