Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025
The Group's revenues are still impacted by the challenging situation in China.

In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to CHF 68 million, down from CHF 202 million in the same period of 2024.
Swatch Group reports that the decline in sales is attributable to China (including Hong Kong and Macau), with sales in the other regions reaching the level of 2023 and 2024 in local currencies. The wholesale business in Greater China declined by more than 30%, partly due to the closure of third-party stores, while the Group’s own retail business performed slightly better with a 15% decline. The Group expects a slight improvement in consumption in China in the second half of the year. On the other hand, double-digit sales growth was reported for the USA, India, Turkey, the Middle East and Australia.
The operating profit fell to CHF 68 million, down from CHF 204 million in the same period last year. Swatch Group noted that this decline was partly due to its policy of maintaining production capacities and preserving jobs in Switzerland.
For comparison, Richemont reported yesterday that revenues for its specialist watchmakers were down 7% over the three months ended June 30, 2025. For more information, please visit swatchgroup.com.
1 response
Ein übersättigter asiatischer Markt, eine desolate Modellpolitik für den europäischen Raum, sowie ein grottenschlechter Service, zeigen halt irgendwann ihre Wirkung.