Monochrome Watches
An online magazine dedicated to fine watches

Montblanc launches Shop-in-Shop at Acejewelers

| By Frank Geelen | 1 min read |

Do you remember that website from many watch brands started with a warning against buying watches online? By now internet isn’t new for people who’re looking to buy a watch, whether it is for seeking information, specifications, retail prices or even purchase online. Hey, otherwise Monochrome wouldn’t see so many readers every month. And while some brands – the smaller, niche brands – already opened their own e-shop many years ago, major brands also start to make the move from Boutique to eBoutique.

Montblanc already opened their online eBoutique for people living in Germany, France, the UK and the USA. Today they announced that they opened a shop-in-shop at, making Acejewelers the first Montblanc e-tailer in the Netherlands. Good news for people in the Netherlands and other countries that don’t have an eBoutique yet. Buying from an authorized e-tailer gives you as much security as when you buy your watches offline.

Montblanc Nicolas Rieussec

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The shop-in-shop at Acejewelers offers Montblanc watches from the Manufacture in Le Locle, that we will visit next week with the winner of our sweepstake (and yes, the report will follow soon afterwards). This means Montblanc timepieces like the TimeWalker World-Time Hemisphere, the TimeWalker TwinFly and also the Nicolas Rieussec Chronograph. We reviewed all these timepieces, and more, for you! Click here to view all reviews.

The ultra high-end timepieces from the Villeret collection will only be sold offline, through the official Montblanc boutiques. The online shop-in-shop at Acejewelers also offers the famous and legendary writing instruments and Montblanc’s luxurious leather goods. Acejewelers was actually one of the first official retailer to open an online shop, back in 2008 (we told you about this early 2009).

Click here to visit the Montblanc Shop-in-Shop at

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