Longines Expands the Conquest Collection with New Sizes and Colours

While its name dates back to 1954, the Longines Conquest as we know it now is the brand’s vision of an everyday, versatile watch. Combining robustness with casual elegance, these watches effortlessly adapt to any occasion, from business attire to a weekend at the beach. Fully revamped in 2023, it became more appealing and more adaptable than ever – until now, as the Conquest Collection grows again with the addition of new chronograph colours and new sizes, including an almost-perfect 38mm model.

While you might have this style of watch when the name Conquest comes into the equation, when it’s not linked to “Heritage” next to it, the Conquest is basically Longines’ sporty-chic all-rounder watch. It’s a one-watch collection that gets the job done during the week and at weekends. Sensibly sized, discreet and sleek, colourful if you want, but also robust enough for leisure activities and powered by modern automatic movements. For 90% of the occasions, it’ll be all you need.

In 2023, Longines gave this collection a substantial update, refreshing its looks, bringing more colours, sizes, and complications and introducing its latest generation of movements, all with an anti-magnetic silicon hairspring. First seen in a 41mm time-and-date version, a 34mm feminine model and a sportier 42mm clock, it’s now time for extensions of the collection. Two new sizes are launched – 30mm for women and 38mm as a unisex version – and an array of new colours for the 34mm edition, new rubber straps all around and panda-style chronographs.

The 38mm Longines Conquest

Using the same recipe as the larger 41mm model, a new 38mm comes to fill in the blanks in the range. While the 41mm seemed too large for some, and the 34mm certainly has a more feminine vibe, this new mid-size edition is spot-on – for men and women. The 10.90mm thickness is fully acceptable, and the 100m water-resistance makes it suitable for a jump in the sea. The classic look of the case, the polished bezel and the restrained proportions will be adequate for the rest of the week.

The new Conquest 38mm is released in five versions, all with sunray-brushed dials and long applied markers. Available colours are classic silver, black and blue, as well as a nice mid-green model and a rather saturated champagne hue. All are powered by the automatic calibre L888.5 with a 72h power reserve and worn on a steel bracelet with a triple-safety folding clasp. Price: EUR 2,300.

The new colours of the 34mm Conquest

While it already exists in an array of classic colours, with a stainless steel bracelet, Longines introduces new colours. Again, the look and feel are that of a reduced edition of the 41mm model, with the same style for the dial and the case, while adding a bit of feminine elegance to the equation – even though 34mm could be adequate for some men, too. What matters this year is the addition of several fresh new colours – pastel blue, pink and pastel green – which can be worn on a steel bracelet or, new for this year, a colour-matched rubber strap closed by a double-safety folding clasp with micro-adjustment. Price: EUR 2,150 on rubber, EUR 2,300 on bracelet.

In addition, Longines also introduces the 34mm Conquest in two-tone editions with a rose gold cap on the bezel and a rose gold crown. These steel-and-gold versions are available in silver, green, blue or purple, with rubber straps or steel bracelets. All the 34mm Conquest models are powered by the calibre L888.5 with a 72h power reserve and silicon hairspring. Price: EUR 3,200 on rubber, EUR 3,350 on bracelet.

The new panda versions of the Conquest Chronograph

Last but not least, the collection’s flagship, the sporty 42mm Conquest Chronograph, gets new colours. Originally presented in black with silver counters, blue with matching counters and a bold champagne model with black counters, we now have two new panda-styled versions of this larger watch. These new variations have silver matte dials with green or blue accents. The same colour is used for the ceramic bezel with a tachymeter scale. And we still have a no-date display.

Power comes from the calibre L898.5, a Longines-exclusive ETA movement based on the modular ETA 2892. It features an anti-magnetic silicon hairspring and a comfortable power reserve of 59 hours. These models, as well as the champagne-coloured version launched in 2023, are offered on new blue, green or black rubber straps or steel bracelets. Price: EUR 4,200.

For complete details about the new members of the Longines Conquest family, please visit longines.com.