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Ready for the adventure!
Prior to Baselworld 2018, Anonimo, the Italian brand founded on the roots of what was left of Panerai when Richemont took it over, presented a new, more casual watch: the Epurato. As indicated by its name, the brand wanted to go back to the essentials, with a cleaner, slightly dressier and easier-on-the-wrist timepiece. Rather successfully received, today two new versions, with DLC-coated cases and sand-coloured accents are introduced, under the name Anonimo Epurato Safari.
Anonimo is truly Italian. Not only in its sense of design but also in its DNA. It was created from the ashes of another Italian brand. In 1997, Richemont bought Panerai and decided to relocate the production from Florence to Neuchatel. Yet, some of the ex-employees didn’t move and they headed the creation of a brand named Anonimo (anonymous in Italian). The main focus was on diving watches, designed by the military engineer Dino Zei, who was at the helm of Panerai for over 20 years. Robust, large, military-inspired… But that has changed recently with the presentation of the Anonimo Epurato.
This new piece, the Anonimo Epurato (first shown in bronze), is a toned-down, cleaner and more elegant take on the brand’s DNA. While it feels strangely familiar, it has a certain Italian appeal, a sense of elegance that mixes casualness and sophistication. With no chronograph functions or dive bezel, the Epurato is pure (epurato is the Italian for purged) and has a smaller case size of 42mm. Some of the signature design codes have been integrated though, such as the cushion-shaped case and the triangular layout of the dial (this recalls the “A” of Anonimo with markers at 12:00, 4:00 and 8:00).
The cushion-shaped case of the new Anonimo Epurato Safari is offered in black-DLC coated stainless steel (note: the Epurato was first launched in bronze, later followed by an entire steel collection with multiple dial colours). Playing on the Safari theme, this dark case contrasts with the sand-coloured kudu leather strap. The rest of the watch remains unchanged, with a well-protected case and an automatic Sellita SW 200-1 in charge of time indications.
Two versions of the Anonimo Epurato Safari will be available. The first one shows a classical matte black dial with printed indices and numerals, in dark beige – a colour also found on the hands. The second version has a bright sand-coloured dial, this time with applied indices and numerals. One sporty and one chic version.
The Anonimo Epurato Safari watches will be priced at CHF 2,490 (for both versions) and are already available on the brand’s e-shop. More details on www.anonimo.com.
2 responses
Honestly, the 1st Anonimo I’d think of buying in a very long time. Everything else, of late, is not very compelling.
Anonimo (ανώνυμο) is certainly a greek word and means aomeone (something) that has no name. Besides that, basic Sellita caliber and 2500 don’t fit at all.