H. Moser & Cie and Studio Underd0g Team Up, Reveling the Passion Fruit Watches

Collaborations in the watch industry have become all the rage, bringing diverse brands and creative minds together. While most collabs typically result in a single watch that blends the DNA of two brands, high-end independent watchmaker H. Moser & Cie and micro-brand Studio Underd0g join forces for a fun and unexpected collab dubbed “it’s about passion fruit.” First, these two watchmaking brands are from opposite ends of the spectrum. More importantly, they present a set of two distinct watches, each designed around the same theme but reflecting their respective positioning and characteristics. Instead of merging their identities into one watch, this approach allows each brand to showcase its personality while exploring a shared concept, offering collectors a duo of timepieces that complement each other.

Many might think that H. Moser & Cie and Studio Underd0g have little in common – and they wouldn’t be entirely wrong. However, both brands share a bold, joyful irreverence, marked by playfulness, and a willingness to challenge conventions in a spirited and fun way. While some may believe the luxury watch market is highly segmented, this collaboration shows that Edouard Meylan (CEO of H. Moser & Cie) and Richard Benc (founder of Studio Underd0g) understand that today’s customers have more flexibility than ever to move between different tiers and switch between brands across the luxury spectrum! 

“Our collaboration is fuelled by a shared passion – a passion for crafting timepieces that are not just functional, but truly artistic,” says Edouard Meylan, CEO of H. Moser & Cie. “Together with Studio Underd0g, we’ve embarked on a journey to celebrate the beauty and joy of horology, creating a fun and an unforgettable experience for collectors.”

This H. Moser & Cie x Studio Underd0g duo of watches stands out with a dash of fresh and joyful rebellion themed around the passion fruit. The H. Moser & Cie. Endeavour Perpetual Calendar Passion Fruit revolves around its traditional minimalism dressed with bold, joyful colours. Its two-level dial combines a purple lacquered sunburst base and a Maracuja “Grand Feu” enamel dial on an 18-carat yellow gold base with a hammered texture. The 42mm steel case houses the brand’s hand-wound HMC 800 perpetual calendar. The watch is presented on a black alligator strap with folding buckle.

The Studio Underd0g take of this joint theme is the 03SERIES Passi0n Fruit. The Coarse Dégradé Amber and Royal Purple multilayer dial comes in the characteristic brand’s style. Presented in a 38.5mm steel case, this mono-pusher chronograph relies on an unusual movement for the brand, a Swiss cam-and-lever calibre (Sellita SW510 M). Its black Epsom calfskin leather strap is manufactured by The Strap Tailor.

The H. Moser & Cie x Studio Underd0g Passion Fruit Watches are sold together as sets, and limited to 100 pieces. The price is set at CHF 59,000 (incl. VAT). For more information, please visit www.h-moser.com and www.underd0g.com.