Favre-Leuba is a Swiss luxury wristwatch manufacturer headquartered in Grenchen, Switzerland. One of the oldest brands in the watch industry, its roots go as far back as 1737 when Abraham Favre was registered as a watchmaker.
Favre Leuba boasts a rich heritage, particularly from the 1960s, when it created the FL 251 twin barrel movement and iconic tool watches such as the Bivouac with its aneroid altimeter and dive watches like the Deep Blue or the Bathy with its depth gauge. In 1985, following the quartz crisis, the family, which had run the brand for eight generations, had to sell it. Since then, Favre-Leuba has changed hands several times, with various attempts to revive its illustrious name.
To revive one of the oldest names in the watch industry, Favre Leuba is repositioning itself within its historical price segment of CHF 2,000 to 4,500. The brand focuses on offering affordable yet high-value timepieces that draw strong vintage inspiration—particularly from the 1960s, an era when its watches were celebrated as true instruments of exploration, renowned for their robustness and functionality.
Favre Leuba relaunched at Geneva Watch Days 2024 with three cornerstone collections. These include the Chiefavailable in date and chronograph versions.The brand also introduced the 60th-anniversary Deep Raider Revival and Renaissance models, honoring its diving heritage. In addition, the brand unveiled the Sea Sky, a tribute to the eponymous 1970s design.
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